Flexion (NASDAQ: FLEXM) has partnered with Nexters Global, part of GDEV, to expand the reach of its flagship title, Hero Wars: Alliance, across alternative app stores. The mid-core RPG is set to launch on platforms including the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Xiaomi GetApps, Epic Games Store, and ONE store during Q2 2026.
Hero Wars: Alliance continues to rank among the top 60 highest-grossing titles on Google Play, further strengthening Flexion’s portfolio of globally successful games.
Jens Lauritzson, CEO of Flexion, said: “Nexters has a proven hit with Hero Wars: Alliance. Our role is to take that existing success and generate more revenue by reaching users in the alternative stores. We don’t just handle updates and marketing; we provide the full infrastructure and services to ensure a game performs at its peak on every platform.”
Olga Egoshina, Director of Business Development at Nexters, added: “We built this game to last. If you limit yourself to one or two big stores, you miss out on a massive audience using other markets. Flexion lets us expand into those spaces without the typical upfront costs or effort. It is a low-risk way to quickly grow our revenue and player base while Flexion handles the messy technical work.”
Flexion manages the full process of bringing games to alternative distribution channels, offering a combination of proprietary technology and operational services. On average, the company delivers more than 10% in additional revenue for its partners, with a portfolio that includes 35 top-grossing titles, four of which rank in the global top 10.
Its service offering includes full integration and platform management, tailored marketing strategies, technical support with rapid updates, and access to curated store placements. As developers increasingly seek higher margins and diversified revenue streams, Flexion’s model allows studios to unlock additional income without the typical operational burden.
Hero Wars: Alliance is a free-to-play mobile strategy RPG set in the fantasy world of Dominion, where players collect and upgrade heroes, build team synergies, and compete across campaign missions, PvP arenas, and large-scale guild wars.
