Leader in emerging markets broadens its content selection with an additional portfolio from a promising studio.
QTech Games, the foremost game aggregator for emerging markets, has revealed a new innovative partnership with AdvantPlay, a rising industry player focused on creating distinctive casino games and providing authentic entertainment experiences for the slots industry.
AdvantPlay’s collection includes a diverse blend of traditional themes and distinctive, real-life inspired games, including Aztec: Bonus Hunt, Dragon Chi’s Quest, and Maya: Elemental Totem. These titles are in line with its well-liked Original Games series, featuring Crash, Plinko, and an expanding collection of as many as eight specialized titles in this category.
The Original Games series, specifically, offers a distinctive mix of enjoyment and challenges for players. These games are created to attract young adult audiences by offering captivating gameplay and an exciting user experience aimed at next-generation consumers, especially Generation Y (millennials).
This partnership provides substantial strategic advantages for both firms. Integrating AdvantPlay’s diverse portfolio into QTech Games enriches the platform’s content variety, extending its scope beyond conventional slot games into the rapidly growing Crash and Instant Win sectors. For AdvantPlay, this forward-looking collaboration provides access to QTech Games’ vast range, enhancing visibility and player interaction worldwide while unlocking new markets from Africa to Latin America for varied expansion.
Philip Doftvik, QTech Games’ CEO, said: “AdvantPlay has a great track record, thanks to their flair for crafting simplicity out of complexity, alongside harnessing the latest technology in elevating top-class game design. These are values we share, and so AdvantPlay was an obvious value-add to our platform. Their Mini Games, in particular, are a perfect fit for players seeking fast and fun action.
Kelvin, CEO of AdvantPlay, added: “We only want to team up with the leading aggregators, so we were naturally quick to tap QTech for their diverse emerging-market strategy-. Thanks to QTech’s signature seamless integration, AdvantPlay’s content is now connecting with new fresh audiences, fostering brand loyalty and broadening brand impact across a competitive igaming landscape.
“Needless to say, this deal widens our product distribution across emerging territories. We can’t wait to witness how our titles will capture the collective imagination of a swathe of new players.”
