Former Chelsea and Real Madrid star Eden Hazard has joined Stake as a global ambassador, as the world-leading sportsbook and casino ramps up preparations for this summer’s historic World Cup.
The 35-year-old Belgian winger enjoyed a glittering career, winning the Champions League, two Premier League titles, two La Liga titles, and two Europa League trophies. Hazard made 126 appearances for Belgium, captaining the national team from 2015 to 2023, and helped his country secure third place at the 2018 World Cup. This year’s tournament, hosted across USA, Canada, and Mexico, will be the largest in history, featuring 48 teams.
Hazard boasts a social media following of over 58 million, including 27 million Instagram, 21 million Facebook, 6.3 million X, and 3.75 million Weibo followers, making him one of football’s most globally recognized stars. He joins Stake’s star-studded roster of ambassadors and will play a central role in fan engagement and awareness campaigns throughout the 2026 football season across digital channels.
Akhil Sarin, Chief Marketing Officer at Stake, said:
“With the 2026 World Cup set to be the biggest football tournament in history, this is a defining moment for fans and brands alike. Eden Hazard is a player who embodies creativity, flair, and big-stage performance – qualities that resonate strongly with our global community.
“Eden’s legacy in world football speaks for itself. He has performed at the very highest level and understands what it means to deliver when the world is watching. As we build towards an unforgettable summer of football, we’re proud to welcome him to Stake as a global ambassador.
“His worldwide appeal and deep connection with fans across Europe, Asia, and beyond make him the perfect addition to our ambassadorial roster as we continue to strengthen Stake’s position as the home of football entertainment.”
Hazard added:
“I’m really excited to be joining Stake at such an important time in the football calendar. The World Cup remains the pinnacle of our sport – the dream every player chases – and I’ve been fortunate enough to experience it on some of the biggest stages.
“Football has given me so many incredible memories, from lifting domestic and European trophies to captaining my country and making lifelong friends along the way. Now, in this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake.
“Football fans worldwide are incredibly passionate, and I’m delighted to collaborate with a brand that truly understands and celebrates that energy while delivering innovative, community-focused experiences. Let’s make the journey one to remember!”
Hazard’s appointment underscores Stake’s ongoing commitment to partnering with world-class sporting icons and delivering premium football entertainment to its global audience.
