Inspired Entertainment has announced a multi-year extension of its long-standing Virtual Sports agreement with bet365, one of the world’s leading online gambling operators.
The extension provides an ongoing opportunity for Inspired to work closely with bet365 to deliver Virtual Sports innovations, including the launch of an enhanced Virtual Soccer product featuring a Bet Builder functionality, timed to coincide with the start of the 2026 FIFA World Cup.
Inspired’s pre-built Bet Builder (same game parlays) allow players to create quick, intuitive selections by combining multiple outcomes into a single, bespoke wager. This proven mechanic delivers a more interactive and personalized betting experience.
For operators, Bet Builder functionality is designed to improve retention and bring one of the most successful live sportsbook mechanics into the Virtual Sports environment. By narrowing the gap between live sports betting and Virtual Sports, Bet Builder sets a new benchmark for engagement within Virtual Soccer.
“We are delighted to sign this multi-year extension with bet365, reinforcing our long-term partnership and shared commitment to innovation in Virtual Sports. By combining our Virtual Sports expertise with bet365’s global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup,” said Brooks Pierce, President and CEO of Inspired Entertainment.
“We are pleased to extend our partnership with Inspired. Inspired is an established and trusted long-term partner, consistently delivering Virtual Sports content that performs well across our various markets. The introduction of Bet Builder functionality within Virtual Soccer allows us to offer customers a more engaging experience while aligning Virtual Sports more closely with live sports betting mechanics,” said a bet365 spokesperson.
