The exclusive TIME TO WIN affiliate tournament, organised by Boomerang Partners – an Official Regional Partner of AC Milan – is gaining momentum, with dozens of affiliate teams from across the globe already competing for valuable prizes and once-in-a-lifetime AC Milan experiences.
The Clock Is Ticking
With the tournament closing on March 31, 2026, every day counts. Affiliates who delay risk losing ground to competitors, as points accumulate quickly and unique experiences, including a behind-the-scenes visit to AC Milan’s Milanello Sports Centre powered by Clivet, will not be available after this activation. The call to action is clear: act now, complete tasks, and accumulate points to qualify for prize draws featuring a range of AC Milan-related rewards.
How Affiliates Earn Points
Participants in the TIME TO WIN tournament complete structured tasks across five key segments. Each task earns a fixed number of points:
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Generate new sports users for Boomerang’s client portfolio (10 points per qualified action)
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Complete the survey (25 points)
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Contribute expert commentary (30 points)
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Showcase creativity via a dedicated social media challenge (25 points)
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Leave a review on a selected platform (20 points)
As affiliates reach specific point thresholds, they unlock entry to one of five prize draws. Higher scores give access to more draws, creating a competitive and rewarding environment for active participants.
Exclusive AC Milan Experiences Await
The tournament’s prize structure is designed to reward top-performing affiliates with increasingly prestigious AC Milan experiences:
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150 points – Entry to the TIME TO WIN Merch Pack draw (3 sets of 5 kits each)
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250 points – Entry to the draw for official AC Milan jerseys signed by players (3 sets of 5 jerseys each)
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350 points – Entry to the draw for a trip for five to attend AC Milan vs Cagliari
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550 points – Entry to the draw for a trip for five to attend AC Milan vs Juventus, including behind-the-scenes access, pre-match tunnel experience, and pitchside viewing of team warm-ups
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750 points – The ultimate tier, granting entry to the draw for a trip to AC Milan’s legendary Milanello Sports Centre powered by Clivet. Two prizes are available for five guests each, offering exclusive behind-the-scenes access, a tour of the facilities, and the opportunity to witness the Men’s First Team training in action – a truly rare and unforgettable experience.
Affiliates Share Their Experience
Participants are actively sharing their enthusiasm. Sports influencer Firo Orakel said:
“Being part of the TIME TO WIN tournament truly means a lot to me, and I’m grateful for the opportunity to participate. The prizes are a strong motivator, and I love being able to share them with my community. I promote the campaign on my Discord server and during my streams to keep momentum going.”
The Rossoneri Hub – Central Platform for Engagement
All tournament activities are coordinated through the Rossoneri Hub, Boomerang Partners’ central platform for AC Milan-related activations. This hub serves as a one-stop destination for affiliates, providing updates, guidance, and resources to maximise performance and engagement.
Strategically Timed During the Peak Sports Season
The tournament’s timing in February–March 2026 is deliberate, coinciding with a peak moment in the football season, including the UEFA Champions League knockout rounds. Boomerang Partners supports affiliates with a detailed guide offering market insights, expected player activity shifts, practical tips, and data-driven strategies to navigate these high-stakes periods effectively. TIME TO WIN is built for moments like this, when the competitive landscape is at its peak.
About Boomerang Partners
Boomerang Partners is a rapidly growing global marketing agency delivering a wide array of services. As an Official Regional Partner of AC Milan, the agency is uniquely positioned to create sports-focused activations that combine strategy, technology, and engagement. In 2024, it launched the Golden Boomerang Awards, a global tournament for affiliate teams, which saw over 400 teams participate in its 2025 second season.
The agency manages 10+ brands across 40+ regulated markets, offering affiliate and entertainment services with personalized bonuses and 24/7 multilingual support. Between 2024–2025, new product launches from partner brands contributed to a nearly 1.5× increase in product users, highlighting Boomerang’s ability to deliver measurable growth through data-driven affiliate campaigns.
