New York has firmly established itself as the definitive US-focused iGaming and sports betting event on the East Coast. As one of the first major industry gatherings of the year, NEXT Summit: New York brings together senior leaders shaping the future of regulated gambling across North America and beyond.
Now entering its third year, the Soft2Bet – NEXT collaboration has evolved into a long-term strategic alliance, reflecting shared growth, stability, and a joint commitment to advancing meaningful industry dialogue. What began as headline sponsorship has matured into an ongoing partnership that has consistently elevated the Summit’s seniority, relevance, and commercial impact.
NEXT Summit: New York 2026 is expected to welcome more than 1,500 industry professionals, with a highly curated audience dominated by C-level executives, founders, and directors. The agenda will focus on regulation, market entry, M&A, player engagement, brand trust, and long-term value creation in regulated markets.
As Headline Partner, Soft2Bet’s collaboration with NEXT.io is designed to foster a collaborative environment for sharing market intelligence and strengthening professional ties across the iGaming ecosystem.
Senior Soft2Bet executives will play an active role in the programme:
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Andrew Cochrane, Chief Commercial Officer at Soft2Bet, will deliver a keynote session, drawing on over two decades of experience across regulated markets, international expansion, and commercial transformation.
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David Yatom Hay, General Counsel at Soft2Bet, will join a panel discussion exploring the evolving dynamics of player engagement, offering a legal and regulatory perspective on one of the industry’s most commercially critical challenges.
Pierre Lindh, Co-Founder and Managing Director of NEXT.io, said:
“Reaching a third year with Soft2Bet as our Partner says a lot about the strength and stability of this relationship. We’ve grown together, we’ve scaled together, and we share the same belief that meaningful industry progress comes from collaboration, not just visibility. Soft2Bet consistently shows up with insight, ambition, and a genuine commitment to moving the industry forward, which is exactly what NEXT Summit: New York stands for.”
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, added:
“Our partnership with NEXT.io is built on alignment, not just sponsorship. We share a belief that sustainable growth in regulated markets comes from open dialogue, transparency, and collaboration across the ecosystem. Supporting NEXT Summit: New York for a third consecutive year reflects our commitment to contributing to the industry’s long-term development — bringing operators, suppliers, and regulators into the same room to exchange insight and raise standards together.”
Soft2Bet is widely recognised for its innovative iGaming product development, including its proprietary Motivational Engineering Gaming Application (MEGA), and its expanding footprint across regulated global markets. The continued headline partnership reinforces the company’s long-term commitment to North America and its active role in shaping the industry’s most important strategic conversations.
NEXT Summit: New York 2026 will also feature a dedicated side event, NEXT Focus: Emerging Verticals, alongside an expanded programme designed to maximise senior-level networking, deal-making, and knowledge exchange.
