Groove has announced a new partnership with Urgent Games that has added a new layer of exciting, fast-paced, dynamic content to the platform. This collaboration has also provided operators with opportunities for diversification of gaming content, faster deployment of content and an easier route to expand into new markets.
Urgent Games has gained a reputation in the iGaming industry for its extensive library of game titles and modern, easy-to-implement approach to gaming development. Since 2012, Urgent Games has established itself as a top-quality provider of casino games through its API for online and mobile casinos.
When Urgent Games joins Groove’s offerings, Groove Operators will now have access to a highly successful Urgent Games collection of games, as well as an easy integration experience. Because Urgent Games has advanced programming interfaces for integrating gaming with Groove’s systems, Groove Operators only have to deal with one API, one back-office and one pipeline; they will no longer be dealing with multiple integrations, wallets or reports.
The goal of this simplified and clear integration process is to help groove operators provide value to their players. Groove provides a flexible, agile content-delivery platform in combination with Urgent Games, providing groove operators with exciting, innovative, creative and entertaining gameplay with excellent operational support.
In conclusion, this is not simply adding another provider. This partnership creates a simple, efficient way to streamline an operator’s integration process, create regular content delivery and simplify the management of their portfolio.
As a result of partnering with Urgent Games, the platforms that are using Groove to power the content (games) on their sites, will have the ability to quickly and easily create a more extensive game library, create a greater variety of games, produce multi-genre titles without having a high investment and more easily react to changes in the marketplace regarding games.
In terms of players, the outcome of partnering with Urgent Games will be a better experience through a more extensive selection, mobile-friendly and a wider variety of gaming options. This leads to improved retention and satisfaction, thus creating more opportunities for operators.
Partnership with Urgent Games signifies a dedication to speed, quality, diversity in content and operator support. Operators who partner with Urgent Games will have a differentiated product from their peers, which in turn will create a competitive advantage.
