MiFinity, the award-winning global payments provider, has launched MiRewards, a premium loyalty programme designed to celebrate and reward its customers. Seamlessly integrated into the MiFinity eWallet, MiRewards transforms everyday payments, top-ups and withdrawals into MiPoints that can be redeemed in-account for cash credits and other exclusive rewards.
Free to join and effortless to use, the programme recognises long-term engagement through four distinctive tiers: Classic, Exclusive, Signature and Elite – with Signature and Elite created especially for MiFinity’s VIP customers, offering enhanced earning rates, dedicated support and exclusive invitations.
Built entirely in-house and free of any third-party software or plugins, MiRewards gives MiFinity complete control over programme design, security and future innovation – from granular earn rules to partner integrations and country-specific experiences. The result is a flexible, data-driven programme designed to deepen engagement, improve retention and add tangible value for customers and merchants across MiFinity’s supported verticals.
Paul Kavanagh, CEO of MiFinity, said: “MiRewards is the next step in MiFinity’s product evolution – a simple, transparent way to give back to customers for the transactions they already make. It reflects our ongoing commitment to rewarding loyalty and strengthening long-term relationships with our customers. Because we built the MiRewards platform ourselves, we have the freedom to keep improving it; from expanding partner offers to introducing new benefits that deepen engagement and enhance retention.”
MiRewards goes beyond traditional loyalty models by rewarding both everyday activity and key milestones. Customers earn MiPoints automatically on eligible transactions and can also collect bonus points for completing actions such as their first deposit, KYC verification, IBAN setup or card verification. This gamified approach makes the experience more interactive and rewarding, giving customers multiple ways to grow their points balance and unlock higher tiers faster.
Key Highlights:
• Always-on earning – Earn MiPoints on eligible eWallet activity automatically.
• Simple redemption – Redeem MiPoints for cash credits in a few taps, with more benefits being added over time.
• Scaled rewards – Higher tiers unlock boosted earn rates and VIP-style perks.
• Bonus opportunities – Collect extra MiPoints for completing key actions, encouraging engagement and gamification.
• Future-ready – In-house platform enables rapid iteration, partner rewards and market-specific experiences.
MiRewards enhances the overall MiFinity experience by giving customers more reasons to engage with the platform and enjoy tangible rewards for their everyday activity. For merchants and partners, that means stronger customer satisfaction, deeper trust and greater loyalty; all within a seamless, secure payment ecosystem that adds value without adding friction.
“Launching MiRewards marks an exciting milestone for MiFinity, but it’s far from the finish line. We have an ambitious roadmap of new features and partnerships ahead that will keep adding value for customers and partners worldwide,” said Paul Kavanagh, CEO of MiFinity.
