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Golden Matrix Group to Rebrand as Meridian Holdings Inc, Aligning Corporate Identity with Flagship Meridianbet Brand

Golden Matrix Group (NASDAQ: GMGI) has officially announced a transformative corporate rebrand to Meridian Holdings Inc., effective March 3, 2026. The strategic move aligns the holding company’s identity with its flagship global betting brand, Meridianbet.

The company will also change its Nasdaq ticker symbol from GMGI to MRDN, reinforcing the new corporate identity as it enters its next growth phase.


Strategic Alignment with Meridianbet Brand

Meridianbet has long served as the operational backbone and most internationally recognized brand within the group’s portfolio. By adopting the Meridian Holdings name, the company aims to unify its corporate structure under the brand most familiar to partners, regulators, and players worldwide.

The rebranding signals:

  • A streamlined global identity
  • Clearer brand alignment across markets
  • Stronger recognition in regulated gaming jurisdictions
  • Simplified investor communication

As Meridianbet continues expanding across international markets, the corporate name now directly reflects the group’s dominant revenue engine.


Reverse Stock Split to Optimize Capital Structure

Alongside the name change, the company’s Board of Directors approved a 1-for-12 reverse stock split of its common stock.

Key details include:

  • Effective Date: March 3, 2026 (12:01 AM ET)
  • New Ticker Symbol: MRDN
  • New CUSIP: 381098409
  • Split Ratio: 1-for-12

The reverse stock split will:

  • Reduce outstanding shares from 151,692,749 to 12,641,062
  • Reduce authorized shares from 300,000,000 to 25,000,000
  • Increase the nominal share price proportionally

According to company leadership, the consolidation is designed to ensure compliance with Nasdaq Listing Rule 5550(a)(2) minimum bid requirements and to strengthen the company’s capital markets positioning.

The reverse split was approved by the board in accordance with Nevada Revised Statutes, without requiring shareholder approval.


Capital Markets Strategy and Institutional Positioning

Company executives described the reverse stock split as a strategic optimization of the capital structure. By consolidating shares, Meridian Holdings aims to:

  • Enhance institutional investor appeal
  • Align with public gaming industry benchmarks
  • Improve liquidity perception
  • Support long-term shareholder value creation

The restructuring allows leadership to focus on executing growth initiatives across its online gaming and betting platforms while maintaining Nasdaq compliance.


What This Means for Investors and the Gaming Sector

The rebrand and capital restructuring signal several broader strategic themes:

  1. Brand-Centric Corporate Identity
    Aligning the holding company name with Meridianbet strengthens brand equity and global recognition.
  2. Regulatory and Market Readiness
    The streamlined share structure enhances credibility in public markets.
  3. Institutional Accessibility
    A higher nominal share price may attract broader institutional participation.
  4. Growth-Focused Execution
    With compliance concerns addressed, management can prioritize expansion and operational scaling.

As Meridian Holdings Inc. begins trading under ticker MRDN, the company positions itself as a more consolidated, brand-driven, and capital-efficient international gaming operator.


What is a reverse stock?

👉 https://www.nasdaq.com/articles/what-is-a-reverse-stock-split-and-how-does-it-work

This article explains reverse stock splits and market implications, providing context similar to Meridian Holdings’ restructuring announcement.

Peter Tolan is a Junior Content Editor at EEG (Expertise & Evolution Gaming), where he has spent the past year establishing himself as a rising talent in the global iGaming space. An integral part of the HIPTHER editorial team, Peter combines a sharp…

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