Just three months after its launch, disruptive new iGaming brand Menace is reporting performance data showing player loyalty well above established market benchmarks.
Menace’s flagship crash game has delivered an average day 1 retention rate of 26%, exceeding the top end of market benchmarks of around 20–22% for comparable titles.
Player loyalty extends beyond initial engagement. During peak months in December and January, Menace recorded day 7 retention of 24–25%, placing it at the very top of industry performance ranges.
The success is partly attributed to Menace’s integrated games studio, Ebaka Games. Around 80% of Menace users played an Ebaka title during a three-month period of exclusivity.
Menace founder Dmitry Belianin said:
“From day one, our goal was not just to launch another operator but to build an ecosystem where content and platform are engineered together for long-term engagement. The early retention data shows that when a studio and an operator act as one product organisation, you can achieve loyalty levels that traditional integration models struggle to reach.”
Ebaka Games content was first launched exclusively with Menace alongside a major brand awareness campaign. Following its proven performance, the content is now available to third-party operators.
These metrics place Menace among the sector’s stickiest operators, with players returning at unusually high rates for a newly-launched brand.
