EvenBet Gaming has announced an extension of its collaboration with WePlay Network after achieving a 134% increase in player activity and 63% average revenue growth during the initial phase of their partnership.
Launched in 2021 as a multi-operator poker network, WePlay was created to help operators grow through a shared ecosystem. The network leveraged EvenBet’s architecture to enhance liquidity, convert casino-first audiences into poker players, and support larger tournaments without affecting game balance.
EvenBet’s automated rakeback system provided consistent incentives across partners, while flexible tournament configurations and ticket mechanics allowed operators to scale guarantees and buy-ins in line with network growth. Alternative game mechanics and tournament formats further boosted player engagement, supported by advanced game ecology management and anti-fraud tools to ensure stability and trust.
Following the deployment of EvenBet solutions, player activity across WePlay grew by 134%, with cash game participation rising by 84%. Average poker revenue increased by 63%, while engagement became more evenly distributed, reducing dependence on peak hours and supporting healthier liquidity cycles.
The extended partnership will enable WePlay to continue leveraging EvenBet’s scalable solutions for further commercial growth. Recent momentum saw WePlay shortlisted for a major industry award, and the network plans to increase its presence by sponsoring live poker tournaments across Europe in 2026.
Gasper Janezic, CEO at WePlay, commented: “The collaboration with EvenBet Gaming has been a very positive experience. We’ve grown together and it feels like a partnership, not just a vendor relationship, and that makes a big difference when you’re building something long-term.”
Dmitry Starostenkov, CEO at EvenBet Gaming, added: “WePlay has demonstrated how a network-first strategy, supported by robust and flexible technology, can deliver sustainable liquidity growth. We look forward to supporting the next phase of the network’s expansion as it continues to carve out a position as a leader in the poker space.”
