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Octoplay Enters Brazilian Market Through a Strategic Partnership with Superbet

Octoplay has entered the Latin American market for the first time by expanding its successful European partnership with Superbet into Brazil. The agreement introduces Octoplay’s premium game portfolio to the region’s largest regulated gaming market and marks a significant step in the company’s global expansion strategy.

Building on their established collaboration across Europe, the launch strengthens ties between the two companies while leveraging Superbet’s strong position in Brazil’s fast-growing online gaming sector. Octoplay continues to expand across regulated jurisdictions worldwide, with active licenses in markets including the UK, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta and Slovakia.

“Our Brazilian launch with Superbet marks a historic beginning of our South American expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership brings our innovative content to the region’s largest gaming market, establishing a strong foundation for our continued growth across Latin America.”

Malcolm Agius, Lead Casino Manager at Superbet, said, “We are thrilled to introduce Octoplay’s premium gaming content to our Brazilian players. Their reputation for delivering engaging, high-quality games aligns perfectly with our commitment to providing the best entertainment experience in the market.”

With Brazil positioned as a strategic entry point, Octoplay is set to broaden its reach across Latin America, bringing its portfolio to a rapidly expanding audience across the region.

Adrienn Sarkany is a Contributing Editor at EEG (Expertise & Evolution Gaming), where she brings a unique cross-cultural perspective to the EE Intelligence Hub. Currently pursuing a degree in Finnish and Korean Language and Literature, Adrienn…

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