Immense Group has named Joonas Karhu as Managing Director, Finland, strengthening its strategic focus on the Nordic region. Based in Helsinki, Karhu will oversee local operations, drive partnership development, enhance media engagement, and support long-term market positioning for the group’s casino and betting brands.
The appointment underscores Immense Group’s commitment to Nordic markets, bolstering regional leadership to fuel sustainable growth and deeper collaborations. Over the past six months, the group has consolidated its multi-brand structure while reinforcing the presence of key brands, including DBET, Mr Vegas, Videoslots, Kungaslottet and Mega Riches, across regulated European markets.
Karhu brings over 15 years of iGaming experience spanning affiliate, operator, and commercial leadership roles. Most recently, he served as Head of Casino at North Star, overseeing casino operations and integrating Bojoko into the wider organization. Karhu co-founded Bojoko in 2017, initially as Chief Business Officer and later CEO, guiding its strategic growth across regulated markets.
Having previously served as Country Manager for Finland (2016–2017), Karhu possesses deep knowledge of Immense Group’s brands, operations, and culture, providing continuity as the company expands its Nordic footprint.
In his new role, Karhu will prepare the company for Finland’s upcoming licensing framework while steering long-term strategic planning.
Karhu commented: “I’m pleased to be returning to Immense Group at an important point in its development. The group has built a strong portfolio of brands and a clear position in regulated markets. Finland offers meaningful long-term potential, and my focus will be on building strong partnerships, strengthening our local presence and supporting sustainable growth. I look forward to reconnecting with colleagues and engaging with partners across the industry.”
