UFC lightweight icon joins the Aviator brand as its newest ambassador, with various campaigns scheduled over the next year.
SPRIBE revealed that UFC lightweight athlete Charles Oliveira is now an Aviator brand ambassador and will endorse the leading crash game to his followers through various campaigns over the upcoming year.
This encompasses a series of dynamic marketing events and initiatives designed to enhance awareness of Aviator, which currently boasts over 77 million unique active players each month, in Oliveira’s native Brazil and other locations.
Oliveira ranks among the most accomplished UFC athletes in history. “Do Bronx” presently maintains the record for the highest number of finishes in UFC history (21) and the most submission victories (17). With a career tally of 36 victories and an astonishing 21 post-fight bonuses, he is a recognized fan favorite and a legend of the Octagon.
Renowned for his relentless spirit, aerial flair, and rapid conclusions, he’s the ideal choice to represent the Aviator brand, which is also celebrated for challenging players’ risk-taking appetite, its high-speed gameplay, and potential for knock-out victories.
The collaboration is a component of SPRIBE’s extensive, multi-million-dollar marketing agreement with the Ultimate Fighting Championship, allowing the Aviator logo to be showcased within the intimidating Octagon during UFC Fight Night and Pay Per View events.
The agreement also features a brand ambassador fund, enabling SPRIBE to collaborate with UFC athletes like Oliveira and execute targeted marketing campaigns.
Additional ambassadors for the Aviator brand are Michael Bisping, Valter Walker, Alexander Pantoja, Michael Page, Arman Tsarukyan, Diego Lopes, Alex Pereira, Merab Dvalishvili, and others.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Charles Oliveira is a true icon of the sport – his journey from the favelas to the pinnacle of the UFC mirrors the high-energy, high-stakes excitement that Aviator provides to millions of players.
“We are delighted to welcome ‘Do Bronx’ to our ambassador team. His relentless style and massive global following make him the perfect partner as we continue to scale Aviator’s reach throughout 2026.”
Charles Oliveira, UFC fighter and Aviator brand ambassador, added: “The passion of UFC fans is unmatched, and I see that same energy in the Aviator community.
“It is an honor to be an ambassador for the world’s number one crash game. I look forward to bringing some special ‘Do Bronx’ surprises to the fans over the next year as we take this partnership to new heights.”
