Super Technologies, a global technology company dedicated to developing innovative solutions for the global entertainment industry, has signed an agreement to acquire the operations of Maxbet Online in Romania and Malta.
The transaction was signed this week, and its completion will take place after obtaining approval from the Competition Council. The financial terms of the transaction will remain confidential, as agreed between the parties involved.
Adam Lamentowicz, Chief Commercial Officer CEE, Super, said: “The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and enhances our ability to build a competitive entertainment ecosystem, tailored to the expectations of customers in each region. Romania is an essential pillar of our growth plan, and this transaction allows us to accelerate operational and commercial development, through a diversified portfolio of brands and a well-defined customer community.”
Manuel Bauer, CEO of Maxbet Online, said: “Romania is one of the most competitive gaming markets in Europe, which is also reflected in the level of dedication and operational excellence demonstrated by Maxbet. The integration into the Super Group marks the next stage of this evolution. By accessing Super’s technology resources and platform, as well as leveraging shared operational expertise, Maxbet brings a proven local execution capability and solid experience in entertainment product development. This new phase strengthens the foundations of the Maxbet brand and allows us to elevate the experience offered to our customers, both in digital and retail, while ensuring continuity, stability and long-term opportunities for our team.”
Maxbet customers will benefit from the continuity of existing services, without interruption, as well as gradual access to the expanded resources and capabilities of the Super entertainment platform. The integration will aim to improve the customer experience, ensuring high standards in terms of operational excellence, compliance, responsible gaming and personal data security.
