Previous CRO of Genius Sports and Digitain offers more than twenty years of leadership expertise to boost Huddle’s commercial expansion.
Huddle, the leading provider of premium odds feeds, has announced the appointment of Iain Hutchison as Senior Vice President of Business Development. The former executive from Digitain and Genius Sports will lead the company’s commercial strategy as it embarks on a new phase of swift global expansion.
After implementing the initial phases of its business strategy, Huddle has positioned itself as a front-runner in odds making and trading services, especially in rapidly expanding offerings like player props, micro markets, and same game parlays. Hutchison comes aboard as the firm embraces a more assertive growth strategy, leveraging current alliances with top-tier operators and new collaborations enabled by his broad network and business acumen.
Hutchison has a distinctive and significant history of leading companies from their initial phase to large-scale operations. His extensive experience in exploring growth prospects will be essential in influencing Huddle’s upcoming phase in regulated markets, utilizing an expanding product portfolio that now features tennis and soccer in addition to its main US sports services.
At Genius Sports, where he was among the first employees, Hutchison advanced to the position of Chief Revenue Officer over a span of 15 years, prior to transitioning to a comparable role at Digitain. Hutchison has gained extensive knowledge and relationships in the sports betting industry, and this powerful blend of executive leadership and a track record of achieving real growth will be a significant advantage for Huddle in the future.
Iain Hutchison, SVP of Business Development at Huddle, commented on his appointment: “Huddle has built a proven, high-performance product in the key growth sector of sports betting. The opportunity to join an expert team, building some of the most powerful trading solutions on the market, was a major appeal, and I’m ready to help deliver on the next chapter of this company’s success.
“My focus is to bring a relentless approach to growth, executing a commercial strategy that drives internal revenue and brings even greater value to our existing and future partners. We have the tech already live with leading tier-one operators, and with a tighter product focus and a strong roadmap ahead, we’re well set to open more doors and scale both quickly and robustly.”
Francesco Borgosano, CEO at Huddle, added: “Huddle’s offering is not only proven, but consistently outperform, by some distance, the legacy approaches on the market. We want to build on this momentum, and bringing Iain onboard will help us do just that.
“Iain is someone who understands the journey from a fast-growing start-up to a global powerhouse, and his track record in delivering consistent growth speaks for itself. We’ve had some hugely constructive conversations about Huddle’s growth prospects already, and with his leadership role – which is validation of our brand strength in itself – we can now cement and scale our position as the premier supplier of complex, high margin sports betting products.”



















