Season 4 of Bet It Drives has officially launched, opening with a candid and controversial debate between two prominent industry leaders. Cedomir Tomic, Founder of Alea, and Oleksandr Feshchenko, CEO of GR8 Tech, hit the road in Barcelona during ICE to confront the topics many in iGaming prefer to avoid.
From expo spending and marketing budgets to regulation loopholes and grey market growth, the season premiere delivers the unfiltered discussion the show has become known for.
Big Booths, Bigger Egos?
One of the episode’s standout moments comes in a single line that captures the tone of the discussion:
“If the booth is big, that’s growth. If the booth is very opulent, that’s ego.”
It’s a sharp observation that reflects the broader theme of the episode — questioning industry norms and exposing the realities behind high-profile conference appearances and award wins.
The CEOs dive deep into:
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How much iGaming companies really spend on conferences
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What percentage of budgets go toward marketing
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How much is allocated to affiliate partnerships
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When and why grey markets began accelerating
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What doesn’t make sense about regulation in the US and UK
Debate, Confessions and Prank Calls
Beyond boardroom-level discussions, the episode maintains the show’s signature mix of entertainment and unpredictability.
Filmed against the backdrop of rainy Barcelona during ICE, both guests take part in the “Confess or Call” segment, delivering dramatic prank calls. Cedomir Tomic shares stories from some of the wildest iGaming conference parties, while Oleksandr Feshchenko opens up about the shadiest thing he has done in his professional life.
The result is a fast-paced, unscripted conversation that balances serious insight with candid humour.
Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives, said:
“The opening of ICE is always electric, and I hope this episode gives everyone a boost. This is an entertainment business, so we didn’t want a boring piece. Huge respect to both CEOs for being so public and sharing what usually stays behind the scenes.”
What’s Ahead in Season 4
Season 4 continues with three more high-impact episodes, each maintaining the same uncompromising tone:
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Max Krupyshev explores crypto payments and their long-term impact on iGaming
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Akhil Sarin discusses streaming-first acquisition strategies and sponsorship power plays
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Marek Suchar examines esports betting infrastructure and where the ecosystem still falls short
With strong opinions and little room for safe answers, the new season promises even sharper debates and deeper industry insights.
Where to Watch and Listen
Season 4, Episode 1 of Bet It Drives is available on:
About Bet It Drives
Powered by GR8 Tech, Bet It Drives positions itself as the “Front Seat in the iGaming World.” The show brings industry leaders into a moving conversation format where bold questions, candid answers and quickfire games replace traditional scripted interviews.
Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, the podcast blends hard truths with light-hearted moments as guests discuss the challenges and opportunities shaping the future of iGaming — all while cruising past iconic landmarks around the world.
