Blokotech, a leading innovator in iGaming software solutions, has entered a strategic partnership with the Digital division of Key2 Group to expand the international distribution of its StickyPlay suite.
The collaboration comes at a critical moment for the industry. As operators prepare for what many are calling the 2026 “efficiency crisis,” the focus is shifting from aggressive customer acquisition strategies to sustainable, long-term player retention. Rising Cost Per Acquisition (CPA) and declining Lifetime Value (LTV) are pressuring operators to rethink traditional bonus-heavy models.
StickyPlay is positioned as a transformative solution to this challenge. By integrating advanced gamification tools such as Plinko, LuckyWheel, and ScoreKing, the suite enables brands to engage players through interactive entertainment rather than costly promotional incentives. The result: turning marketing spend into immersive gaming experiences that drive loyalty.
A Smarter Alternative to Traditional Bonus Models
Operators are increasingly seeking more sustainable business models. StickyPlay replaces blanket bonus campaigns—often vulnerable to abuse—with a competition-driven and socially engaging rewards system. This shift enhances player experience while delivering measurable financial impact.
Data shows that integrating StickyPlay can generate structural bonus savings of between 8% and 10% of Gross Gaming Revenue (GGR), offering operators a powerful margin-protection strategy.
Salvatore Messina, Co-Founder and CEO of Blokotech, commented:
“Integrating StickyPlay aligns with our vision for the future of iGaming—where technology creates a healthier, more engaging, and ultimately more sustainable ecosystem. Millennials and Gen Z players are looking for social validation and fast-paced entertainment. StickyPlay meets these expectations while providing operators with a highly effective onboarding tool and a clear competitive edge through optimized promotional spend.”
Marco Gatti, General Manager of K2, added:
“We are proud to collaborate with Blokotech to introduce StickyPlay to the global market. Today’s operators face a bonus paradox: substantial spending to acquire players who often churn within 48 hours. StickyPlay helps build communities rather than chase short-term traffic. It’s not just about offering games—it’s about defending margins and transforming occasional players into loyal users, significantly reducing reliance on monetary bonuses.”
Redefining Sustainable Growth in iGaming
With acquisition costs climbing and retention becoming the new battleground, the Blokotech and K2 Digital partnership signals a strategic shift for the industry. By combining gamification, community-building, and financial efficiency, StickyPlay is setting a new standard for player engagement and long-term operator profitability.
