MetaBet, the top supplier of real-time sports-focused affiliate revenue solutions and interactive engagement technology, has broadened its partnership with Catena Media, a worldwide leader in performance marketing for online sports wagering and casino gaming.
This upcoming chapter of the collaboration comes after numerous successful years focused on enhancing the ways sports fans find betting options and engage with sports content in real time.
Under the agreement, Catena Media will direct clients looking for sports betting widgets, odds feeds, and tools for fan engagement straight to MetaBet, allowing its network of publishers and operators to utilize top-tier technology aimed at enhancing conversion and retention rates.
MetaBet will leverage its broad network to direct clients in need of sub-affiliate and performance marketing solutions to Catena Media’s newly launched marketplace, MRKTPLAYS, a sub-affiliation platform designed to address market needs and enhance enduring partnerships within the regulated North American online casino and sports betting sectors.
“Our work with Catena has consistently delivered strong results and we’re excited to deepen our partnership,” said Dan Recht, VP of Sales at MetaBet. “Both teams have a proven track record of helping performance-driven partners grow through engaging, real-time products. This next phase reinforces our shared focus on building smarter acquisition funnels and more effective engagement experiences for sportsbook audiences.”
Pierre Cadena, COO at Catena Media, added: “MetaBet has proven to be one of the most forward-thinking technology providers in the sports betting ecosystem. By expanding our collaboration, we’re creating a two-way value exchange – pairing MetaBet’s real-time engagement technology with our best-in-class MRKTPLAYS platform to drive stronger conversion, retention, and long-term partner growth.”
