Huddle, the premium odds-feed provider, today announced a major upgrade to its global ice hockey product ahead of the 2026 Winter Olympics. The release adds proprietary automation, broader market coverage and enhanced uptime—bringing sharper player-prop pricing and deeper pre-match and live micro-markets for operators worldwide.
Automated, adaptable trading for every competition
Huddle’s enhanced offering is powered by an adaptable trading model built to handle tournaments, league play and one-off matches. Operators accessing the product via Huddle’s Unified Odds Feed or through direct integration will gain reliable markets across top competitions including the NHL, Sweden’s SHL, and the Czech Extraliga. The update targets historical volatility in non-major leagues and simplifies trading across rule variations and local formats.
Deeper markets, better player-prop accuracy
The upgraded feed increases market depth for both pre-match and in-play action, with focused coverage on popular player-prop markets such as Player Goals, Points, and Next Goalscorer—plus a range of micro-markets that drive re-betting and longer player engagement. Improved automation reduces manual intervention, delivering faster, more accurate lines and higher uptime for operator platforms.
Engineered for uptime and regional coverage
Huddle reworked the underlying architecture to meet the demands of global distribution and local league nuances. The resilient framework gives operators confidence that regional competitions and live events are priced consistently—removing friction and reducing operational risk when covering the full ice hockey calendar.
Operator benefits: trust, revenue, and retention
By combining precise player props, expanded market coverage and robust uptime, Huddle’s ice hockey upgrade helps operators:
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Increase re-bet frequency and session length through granular micro-markets
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Improve conversion with reliable live pricing and reduced latency
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Expand product breadth across markets and regions without excessive engineering overhead
Leadership view
Francesco Borgosano, CEO at Huddle, said the Winter Olympics spotlight makes consistent coverage crucial: “We recognize that an NHL-centric approach isn’t enough… we’ve established a model that accounts for all variables to deliver the most premium, wide-ranging odds feed. From the gold medal game in Milan to a regular season match in the Extraliga, we’ve honed our product to be adaptable and profitable.”
Market context and next steps
The ice hockey upgrade follows Huddle’s recent distribution expansions for its NBA pricing feed, applying the same granular trading approach to hockey markets that are growing across Europe and the U.S. Operators can integrate via the Unified Odds Feed or direct API to unlock expanded ice hockey markets in time for Olympic and league-season demand.
