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Zenith Connects OneAPI to TrueLabel to Scale International Content Distribution

A new collaboration links OneAPI with TrueLabel’s operator network via a unified aggregation.

Zenith, Asia’s top iGaming platform provider and a prominent B2B ecosystem facilitator, has formed a new alliance with TrueLabel, incorporating its renowned game aggregator, OneAPI, to enhance efficient content aggregation across various markets.

The agreement will enable TrueLabel to obtain direct access to Zenith’s OneAPI, granting a wide, curated selection of casino content via a single integration. This collaboration facilitates effective content distribution and minimizes operational complexity for users of the platform.

With OneAPI, TrueLabel leverages Zenith’s robust aggregation infrastructure, enabling rapid content deployment, efficient scaling, and assisting operators in flexible portfolio management as they penetrate or grow in regulated and emerging markets.

Through OneAPI, TrueLabel will also access Zenith’s localized support structure and technical implementation model, guaranteeing content that meets market-specific standards.

As OneAPI drives Zenith’s worldwide aggregation strategy, the platform strengthens Zenith’s role as a reliable partner for operators looking for scalable content distribution and attractive commercial conditions.

Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Working with TrueLabel is a strong addition to our growing network of platform partners. OneAPI is built to simplify aggregation without compromising on flexibility and this integration shows how operators and platforms can move faster while staying in control of their content strategy.”

Alexandra, Head of Games management at TrueLabel, added: “This integration with Zenith marks another step in strengthening our platform ecosystem. By expanding our aggregation capabilities, we continue to give our partners greater flexibility, scalability, and confidence as they grow their operations.”

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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