Immense Group has appointed Marcus Adler as Nordic Director for DBET, reinforcing its commitment to expanding its sports betting footprint across Sweden and other regulated European markets.
DBET is Immense Group’s first dedicated sports betting brand. Launched in August 2024, the brand has quickly established itself in the Swedish market by delivering a sports betting experience focused on popular sporting events, international pools and jackpots. DBET is available online and on mobile devices, while also boasting a strong retail presence through an extensive nationwide network of betting shop terminals.
Over the past year, DBET has significantly increased its brand visibility by forming strategic partnerships with key Swedish sports organisations, including the Swedish Bandy Association and the Swedish Basketball Association. These collaborations have strengthened DBET’s ties to local sport and helped position the brand as a trusted and recognisable name in a highly competitive landscape.
Based in Sweden, Marcus Adler brings extensive experience in commercial leadership, digital growth and sports gaming. He most recently served as Chief Commercial Officer at RoninSport.io, a Swedish sports TV data and digital engagement provider working with media companies, iGaming operators and sports platforms to deliver real-time sports content solutions. Prior to that, Adler led Online Acquisition at LeoVegas and held several senior commercial roles across the sports media and digital entertainment sectors.
Adler’s appointment comes at a pivotal moment for Immense Group as it continues to invest heavily in its sports betting capabilities. In 2025, the company selected Altenar as its global sportsbook partner, enabling scalable, localised and compliant sports betting operations across its portfolio of brands in regulated markets.
Commenting on his new role, Marcus Adler said:
“I am very pleased to join Immense Group at a time when the company is making significant investments in sports betting and DBET is gaining real traction in Sweden. The brand already has strong foundations, from its product offering to its partnerships within local sport. My focus will be to provide clear strategic direction for the Nordics, prepare DBET for its next phase of growth, and ensure we deliver a sports betting experience that feels trusted, intuitive and genuinely competitive for players in Sweden and across the wider region.”
