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ThrillTech partners with Nordplay Group to launch ThrillPots across Nordic-facing casino brands

ThrillTech has partnered with Nordplay Group, a Nordic-focused iGaming operator, to roll out its ThrillPots jackpot solution across multiple casino brands.

As part of the partnership, ThrillPots will be launched on Jubla, Klirr, Popcasino, OneRush, and Frank&Fred, brands operating across regulated Nordic markets. The opt-in jackpot feature is designed to sit alongside existing gameplay, giving players additional choice while maintaining a strong focus on responsible gaming.

The collaboration reflects a shared ambition to deliver engaging, compliant, and scalable jackpot experiences across multiple brands. For Nordplay Group, the rollout supports its ongoing strategy to strengthen its position in regulated Nordic markets through trusted technology partnerships.

The launch also marks a continued expansion of ThrillTech’s jackpot technology across Europe, with increasing focus on multi-brand operators. ThrillTech’s platform approach enables consistent jackpot experiences across brands and markets, while allowing operators flexibility in how features are deployed.

Earlier this month, ThrillTech announced the launch of ThrillDrops™, a jackpot-first CRM and retention module designed to increase jackpot engagement for its core product, ThrillPots™, through behaviour-driven mystery cash rewards, allowing operators to reward players automatically based on real behavioural metrics.

Ben Bradtke, Co-Founder of ThrillTech, said:
“Partnering with Nordplay Group is an important step for ThrillTech as we continue to expand across regulated markets. ThrillPots was built to deliver fast-paced, opt-in jackpot experiences, and Nordplay’s multi-brand setup makes them a strong partner for this rollout.”

Nicolad Lund for Nordplay Group commented:
“With our continuous focus on leading in safe and responsible gaming, our players can now opt-in with just a small side-bet to the greater thrills of big to life-changing Jackpots and across any of their favourite games. Taking pride in simplicity, ThrillTech’s ThrillPots was a natural choice in furthering our unique offering as we continue to amplify the fun and entertaining experience we’re known for, all the while staying ahead of regulatory expectations.”

Adrienn Sarkany is a Contributing Editor at EEG (Expertise & Evolution Gaming), where she brings a unique cross-cultural perspective to the EE Intelligence Hub. Currently pursuing a degree in Finnish and Korean Language and Literature, Adrienn…

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