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Mindway AI Announces Strategic Partnership with PepperMill Casino

Mindway AI and PepperMill Casino have announced a multiyear deal to strengthen player safety in Belgium. The partnership focuses on the implementation of GameScanner, Mindway AI’s premier technology designed to monitor and protect players using automated, data-driven insights.

PepperMill Casino, with over 30 years of industry experience and operations in both Belgium and the Netherlands, is committed to maintaining a safe and controlled environment where players can enjoy gaming responsibly. This partnership aligns seamlessly with their values of transparency and trust. Through this partnership, Mindway AI’s GameScanner will be integrated into PepperMill Casino’s systems. GameScanner offers innovative detection software that combines artificial intelligence with human expert assessment to monitor and identify at-risk and problem gambling behaviour.

By employing GameScanner, PepperMill Casino will provide its Belgian players an extra layer of security, utilising Mindway AI’s “Virtual Psychologist” capabilities for individualised and early detection of gambling-related issues. This development underscores PepperMill Casino’s dedication to sustainable gaming practices and upholding the highest standards of player safety and well-being.

“Partnering with a forward-thinking company like PepperMill Casino marks a significant milestone for us at Mindway AI. We are thrilled to bring our innovative GameScanner technology to their Belgian operations, reinforcing our joint mission of providing a safer gambling experience,” said Rasmus, CEO of Mindway AI.

“Mindway AI’s technology represents a significant step forward for responsible gaming. By adopting data-driven insights and behavioural science, we are raising the bar for player protection and demonstrating our commitment to leadership in safer online gambling.” said Anthony Rus, CEO at PepperMill Casino.

This partnership further strengthens Mindway AI’s presence in the European market, marking another step in its rapid global expansion. Mindway AI continues to lead the industry with solutions live in over 65 jurisdictions both online and land-based, translating their success into widespread player protection across the globe.

With a career spanning over a decade, Niji Narayan is a cornerstone of the HIPTHER editorial team, serving as a Senior Editor for EEG (Expertise & Evolution Gaming) and Gaming Americas. A graduate in Physics with a Master’s degree in Communication and…

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