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Voxbet and PromptBet.ai forge a product partnership to supercharge Conversational Commerce in iGaming

Voxbet, the leading technology company which enables sports bettors to speak and type their bets, has announced a product partnership with, PromptBet.ai, an AI-powered conversational bet discovery solution already live with regulated operators, creating a powerful synergy of their proprietary betting technologies.

Following Voxbet’s successful launch with At The Races ahead of last year’s Cheltenham Festival, and PromptBet.ai’s commercial rollout with Tier-1 regulated operators, it became evident that on-platform, AI-led betting assistants demonstrated a much broader set of use cases for bettors than was initially envisaged. With these tools increasingly important as knowledge hubs, this collaboration now seeks to combine voice search and accurate prompting with unmatched speed to create a superior betting experience for effortless bet discovery, navigation, support and action.

At current peak capacity, this high-intent, mass-scale approach is able to process upwards of 100 relevant, desired requests a second – far beyond the output of any LLM, such as ChatGPT and Gemini, in this betting-focussed sector, ensuring customers have rapid, seamless access to the sporting content and entertainment that resonates at any given moment.

This collaboration will allow users to conduct bet searches within milliseconds once commanded, with PromptBet.ai’s engine serving up refined bet discovery, statistics, and customer-service opportunities to responsibly accompany any request. This collective capacity is primed to both meet and scale with the evolving expectations of AI users.

Jonathan Power, Founder and MD of Voxbet, said: “From our experience at major events with big name partners, it’s clear that AI betting assistants get asked absolutely everything. This innovative partnership with PromptBet.ai helps us meet these varied, broad audience needs, and will demonstrate how big the world of chat commerce is going to be.

“Having admired each other’s work from afar, our early meetings were extremely productive and clearly demonstrated a shared philosophy in moving a somewhat dated traditional betting UI forwards. We strongly believe there’s nothing out there to rival our winning product combination. Indeed, we quickly recognised we were both tunnelling from different ends, with obvious synergies and potential economies of scale. To which end, we’ve decided to meet in the middle!”

Matteo Monteverdi, co-founder and Chairman at PromptBet.ai, added: Having worked in a similar space to Voxbet, we knew that our respective skill sets and product functionalities offered complementary synergies. Now we know that we can unleash each other’s areas of expertise to fulfil a market and customer need that’s crying out for a fresh look at bet interaction.

“As digital commerce shifts from interfaces to experiences, PromptBet.ai offers a B2B conversational AI platform enabling real-money gaming operators to engage players through real-time, two-way conversations across chat, messaging, and voice, moving from clicking and tapping to natural dialogue. Our platform is already live and proven with regulated sportsbooks. We’ve established a solution on the front-end, and now working with Voxbet, we’re tapping into high intent commands that are becoming ever more prevalent in gaming. Together, we solve for a common friction in digital betting – discover the content that’s relevant to you, above all on mobile.”

Adrienn Sarkany is a Contributing Editor at EEG (Expertise & Evolution Gaming), where she brings a unique cross-cultural perspective to the EE Intelligence Hub. Currently pursuing a degree in Finnish and Korean Language and Literature, Adrienn…

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