100% Organic Results in the First 24 Hours:
- 8,066 impressions (+328% organically)
- 2,704 reached users (+357% organically)
- 747 clicks (+104%)
- 189 reactions (+373%)
- 12 comments (+140%)
- 6 reposts (+200%)
- 450+ organic interactions, with a 9% CTR
Within the initial day, over 100 iGaming experts, featuring delegates from operators, suppliers, affiliates, and B2B platforms, participated in the challenge, transforming it into a community-focused industry event instead of a solely brand-driven initiative.
The Roach Challenge is active until January 21 at 14:00, the last day of ICE Barcelona. Two winners named Mr. Roach and Mrs. Roach will each get an iPad mini, delivered either on-site or in the EU.
Endorphina’s team initiated the trend early by posting their AI-created cockroach versions, sparking a surge of user-generated content and natural reposts throughout the LinkedIn iGaming community.
Through complete reliance on organic engagement and community involvement, Endorphina illustrates how bold creativity can create significant visibility and dialogue even prior to the exhibition’s opening.
Endorphina – Stand 2V70
