iGaming operators on the Vegangster platform can now launch configurable gamification campaigns designed to increase player engagement and retention across casino and sportsbook products.
Vegangster has completed a direct integration with OnAim Architecture, embedding its gamification toolkit into the Vegangster ecosystem. The partnership gives operators access to a full suite of engagement features, including leaderboards, reward bars, raffles, Journey Path, a unified Coin and Prize system, ready-to-use templates, and a rich library of mini-games, all managed directly within the platform.
All OnAim features available on Vegangster are fully customisable, from timeframes and prize logic to visual branding. Promotions can be created in minutes and triggered by real player actions such as bets, wins, and logins, enabling operators to run campaigns that feel timely and relevant without added operational complexity.
Through the OnAim Architecture, operators can quickly launch campaigns designed to boost retention, support upsell strategies, or achieve specific KPIs. Engagement can be scaled using a broad range of gamification tools or accelerated with pre-built promotion templates based on proven feature combinations. The toolkit is completed by a drag-and-drop Landing Page Builder, allowing teams to create unlimited, fully branded promotion pages in minutes.
“Operators told us they needed gamification that could scale without technical bottlenecks slowing down every campaign,” said Michael Oziransky, Chief Product Officer at Vegangster. “The OnAim integration delivers exactly that: configurable features that marketing teams can deploy independently and tie directly to player behaviour triggers.”
“By integrating at the core level with Vegangster, we’ve made gamification even more accessible and easy to use. Partners can create fully gamified promotions directly from their platform, starting from scratch or using our proven template system. Campaigns can be launched in minutes, and we’re setting out to build playable, engaging, and fully customisable experiences that turn engagement into real impact,” said Lasha Kalandadze, CTO at OnAim.
The OnAim gamification toolkit is now available for all Vegangster operators. Existing clients can activate gamification features through their account management teams, with campaign configuration managed directly within the Vegangster back office. New operators can access OnAim tools during onboarding as part of their standard platform setup.
Live demonstrations of the partnership will be available at ICE Barcelona, Fira Barcelona Gran Via, 19–21 January 2026. Visit Vegangster at stand 1E20.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
About OnAim
OnAim is a no-code gamification-as-a-service platform for iGaming operators, empowering teams to create and optimise gamified experiences in minutes while converting engagement into retention and lasting player loyalty.
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