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Glitnor becomes LCKY Group as company enters next growth phase

Wladimir P.
January 15, 2026
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Glitnor becomes LCKY Group as company enters next growth phase
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Glitnor has today announced that it is rebranding as LCKY Group, marking the next phase in the group’s evolution as a leading, entrepreneurial iGaming company focused on regulated markets.

The new LCKY Group identity brings the parent company closer to its portfolio of established consumer brands and reflects the clarity, ambition and pace that define the group today. LCKY Group creates a stronger platform for international growth.

LCKY Group brings together a portfolio of leading online casino brands

– Lucky Casino, Happy Casino, Flax Casino, VeraJohn and One Casino – alongside its in-house game studio, Swintt.

With a strong people-led culture and a proven ability to build and scale in regulated environments, the group is well positioned to accelerate its momentum across key markets.

To mark the launch of LCKY Group, the company will host an exclusive event during ICE Barcelona on 19 January, bringing together partners, clients and industry peers to celebrate the next chapter.

 

Richard Brown, CEO of LCKY Group, said:
“This is a natural evolution of who we already are. LCKY Group is a clearer expression of our ambition, our culture and the brands we are building. We are confident in our direction and excited about what comes next.”

Wladimir P.

Wladimir P.

Wladimir P. is a Senior Content Editor for the HIPTHER network, contributing his deep analytical expertise to EEG (Expertise & Evolution Gaming). With a broad editorial scope, Wladimir covers the convergence of global iGaming, Tech, and Lifestyle…

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Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

  • ✔ Online and Land-Based iGaming
  • ✔ Strategic Betting and Esports
  • ✔ Global Regulatory and Compliance Intelligence
  • ✔ Technological Evolution: AI, Blockchain, and Fintech

Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

Editorial / PR Submissions: [email protected]
Business & Advertising: [email protected]

Copyright © 2015 - 2026: Eastern European Gaming
EEGaming.org is proudly part of HIPTHER.
Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2026 and beyond!

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