GGBET UA has officially signed a title sponsorship agreement with the Basketball Federation of Ukraine (FBU), marking a significant step in the development and promotion of Ukrainian basketball. The strategic partnership is designed to increase the sport’s visibility, expand fan engagement, and deliver innovative digital content to audiences across the country.
Under the agreement, GGBET UA and the FBU will collaborate on content creation, communication initiatives, and interactive fan experiences, ensuring that basketball continues to thrive as one of Ukraine’s most popular and dynamic sports. The partnership will focus on strengthening media presence, enhancing storytelling around teams and players, and introducing creative digital formats tailored to modern sports fans.
Basketball has long held a strong position in Ukraine’s sporting culture. Through this collaboration, both organizations plan to launch special projects, online campaigns, and fan-focused activations that bring supporters closer to national teams and domestic competitions. By leveraging digital platforms and social media, the partners aim to deliver compelling, behind-the-scenes content and immersive experiences that resonate with both existing fans and new audiences.
Sergii Mishchenko, CEO of GGBET UA, emphasized that the partnership reflects the company’s long-term commitment to Ukrainian sports. He noted that basketball’s fast-paced and high-energy nature makes it ideal for innovative communication strategies and integrated promotional efforts. According to Mishchenko, working closely with the FBU and national teams will allow GGBET UA to create engaging content that captures media attention while contributing to the broader popularization of basketball in Ukraine.
From the Federation’s perspective, the agreement represents an opportunity to expand communication channels and reinforce support for athletes and teams. Mykhailo Brodsky, President of the Basketball Federation of Ukraine, highlighted the importance of maintaining visibility for Ukrainian sports, particularly during challenging times. He stated that the title partnership with GGBET UA enables the launch of impactful joint initiatives that can bring renewed energy and attention to basketball nationwide.
The basketball partnership builds on GGBET UA’s rapid expansion within Ukrainian sports throughout 2025. The bookmaker has already secured a three-year partnership with FC Dynamo Kyiv, sponsored FC Polissya Zhytomyr, and acted as an official partner for the globally recognized Usyk vs. Dubois II boxing match. With strong footholds in football and boxing, basketball now represents the next strategic phase in GGBET UA’s multi-sport growth strategy.
Fans can expect the first announcements of joint projects and new content formats to appear soon across the official social media channels of GGBET UA and the Basketball Federation of Ukraine, signaling the start of an ambitious collaboration aimed at elevating Ukrainian basketball to new heights.
