Amusnet has appointed Cameron Green as the Country Manager for South Africa, reinforcing the company’s long-term commitment to one of Africa’s most established and strategically important regulated gaming markets.
With more than 25 years of experience across the casino, sports betting and poker industries, Cameron Green joins Amusnet with a reputation built on results. His career spans senior leadership roles across both B2C operators and B2B suppliers, giving him a rare, end-to-end understanding of what drives sustainable performance in regulated gaming environments, from product and operations to compliance, market entry and long-term commercial growth.
In his new role, he will be responsible for driving commercial expansion in South Africa, supporting existing partners, developing new relationships and ensuring Amusnet’s portfolio continues to deliver high standards of performance, compliance and localisation.
“It’s a real privilege to join Amusnet at such a symbolic moment as the company celebrates its 10th anniversary. Amusnet has built a strong global reputation for quality and long-term partnerships, and my focus now is to establish and grow our local presence in South Africa in a way that is sustainable, compliant, and partner-driven. My role is to establish Amusnet’s entity in South Africa and build a strong foundation for growth through close collaboration with local partners, and smart market execution,” Cameron Green said.
Over the past several years, Cameron has played a key role in building and scaling gaming operations across Southern and East Africa, partnering closely with regulators, operators and technology stakeholders to deliver compliant and player-focused solutions. His deep knowledge of South Africa’s gaming landscape, paired with extensive regional experience, positions him strongly to lead Amusnet’s growth strategy and strengthen operator partnerships across the country.
“Cameron’s appointment is a key step for Amusnet in South Africa. His track record in driving growth, building market-ready strategies, and working closely with operators and regulators aligns perfectly with our direction. We’re excited to accelerate our momentum in the country with Cameron leading the way. We believe growth comes from quality content, trust, and long-term collaboration. Cameron embodies that approach. His experience will play a key role as we strengthen our footprint in South Africa and continue delivering high-performing, localised solutions to our partners,” Irina Rusimova, CCO of Amusnet, said.
This appointment marks another meaningful step in Amusnet’s continued investment in South Africa and its broader African growth strategy.
