Betsson has announced its support for the Sustainable Gambling Zone (SGZ) at ICE Barcelona 2026, one of the world’s leading iGaming events. For the fourth consecutive year, Betsson is backing this important industry initiative, which continues to evolve as a central platform for advancing safer and more sustainable gambling practices.
The Sustainable Gambling Zone has grown into one of ICE’s most prominent and impactful features. Recognised by both the Vixio Regulatory Awards and the Casino Guru Awards, the SGZ brings together more than 30 partners from across the gambling ecosystem, including regulators, operators, suppliers and charity organisations, all working towards a safer, more transparent and sustainable gaming environment. Taking place from 19-21 January 2026, the Sustainable Gambling Zone will be a dedicated show-floor area featuring partner organisations, alongside a programme of expert-led discussions, practical insights and interactive Q&A sessions.
As part of its support, Betsson Group will actively contribute to the SGZ agenda through the participation of three company representatives across the following sessions:
▪️19 January 2026 | 14:45–15:30 CET
Speaker: Corinne Valletta, General Counsel, Betsson Group
Session: Transparency, Standardisation, and Self-Exclusion: Distinguishing Between Licensed and Non-Licensed Operators to Build Trust
▪️21 January 2026 | 11:30–12:15 CET
Speaker: Tanner Hutchinson, Lead Technical Compliance Manager, Betsson Group
Session: KYC, Biometrics, and the Architecture of Trust
▪️21 January 2026 | 12:15–13:00 CET
Speaker: Jonna Danlund, Head of ESG, Betsson Group
Session: The Cost of ESG: Is Sustainability Dead?
“Continuously supporting the Sustainable Gambling Zone reflects our long-standing commitment to safer gambling and responsible business practices. The SGZ provides an important forum for honest dialogue and collaboration across the industry, helping to drive higher standards that ultimately benefit consumers, regulators, and operators alike,” said Jonna Danlund, Head of ESG at Betsson Group.
By continuing to support the SGZ, Betsson reinforces its role in fostering an environment that encourages players to maintain a healthy relationship with gambling and supports long-term sustainability.
All proceeds from participating operators and suppliers at the Sustainable Gambling Zone are donated to charitable organisations dedicated to consumer protection and safer gaming initiatives. With the collective support of the industry, more than €270,000 has been raised to date.
