Incentive Games, a B2B game studio focused on real-money games and data-driven player engagement, has revealed a broader global collaboration with prominent online gambling operator bet365.
Through Incentive Studios, the real-money gaming sector of Incentive Games, the collaboration allows bet365 to tap into an expanding collection of real-money games.
Expanding on the companies’ current partnership, which includes the recent introduction of Incentive Games’ content in Brazil, the new deal will allow bet365 to deploy Incentive Studios’ entire range of real-money games in all active jurisdictions, particularly in major regulated US states.
This collaboration signifies a significant achievement for both companies, merging Incentive Studios’ proficiency in top-performing real-money content with bet365’s extensive reach and industry-leading platform.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Our partnership with bet365 continues to go from strength to strength, and this real-money agreement is a natural evolution of our collaboration. By deploying our games globally, including in key
U.S. jurisdictions, we bring together two teams focused on quality, innovation and sustainable long-term growth. We’re incredibly excited about what the future holds.”
A spokesperson at bet365 said, “Leveraging Incentive Studios’ expertise in real money gaming, we are thrilled to expand our relationship and further enhance our global Casino offering. Customers worldwide will be able to enjoy this innovative addition to our portfolio of cutting-edge content.”
The initial real-money games from Incentive Studios’ collection will debut on bet365’s platform in 2026, with more releases to come after that.
This agreement bolsters Incentive Games’ continued growth in regulated markets globally, after recent license
approvals in the UK, Ontario, and Michigan, and further solidifies the firm’s status as a reliable real-money gaming provider to top operators.
