Groove Technologies, the award-winning B2B iGaming solutions provider, has announced its high-profile participation in ICE Barcelona 2026. Taking place from January 19–21 at the Fira Barcelona Gran Via, the event marks a significant milestone as the world’s premier gaming trade fair moves to its new Spanish home.
Groove Technologies will join over 600 exhibitors and 65,000 industry professionals to demonstrate how its “plug-and-play” growth ecosystem is helping operators navigate the complexities of a maturing global market.
Mastering the Next Wave of iGaming Trends
As the industry looks toward 2026, the focus has shifted from mere content volume to sustainable, data-driven growth. Groove’s platform is designed to address this shift, offering a single, powerful engine that consolidates:
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Massive Content Library: Access to over 15,000 games from 150+ top-tier providers.
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Streamlined Integration: A single API that reduces technical debt and speeds up time-to-market.
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Growth-Focused Tools: Built-in analytics, marketing automation, and localization features to engage players in diverse regulatory environments.
Leadership Insights: Partnership as a Catalyst for Growth
The Groove leadership team will be on-site to discuss strategic scaling and market entry.
“The industry is moving beyond just offering games; it’s about delivering the right localized content with the right tools,” said Rachel Tourgeman, Head of Partnerships at Groove Technologies. “ICE is the definitive venue to connect face-to-face with partners who are serious about scaling their business intelligently.”
Giusy Campo, Business Development Director, emphasized the importance of networking: “Our entire platform is built to be a growth catalyst. I’m looking forward to discussing the specific mechanics of success with current and future partners. Let’s transform potential into performance.”
Yahale Meltzer, Co-Founder and COO, added that the platform serves as a “comprehensive growth ecosystem,” allowing operators to launch fast and adapt to local player preferences with minimal friction.
Key Trends to Watch in 2026
Groove’s participation is informed by the critical trends set to dominate the iGaming landscape in 2026, including:
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Hyper-Personalization: Real-time tailoring of the player experience.
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Safer Gambling & Compliance: Automated, proactive player protection tools.
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Social & Mobile Integration: Features that build community and leverage mobile-first habits.
Operators and prospective partners can visit the newly launched domain at www.groovetech.com to book a meeting with the team in Barcelona.
