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Veikkaus and Liiga Sign Long-term Partnership Agreement
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Jääkiekon SM-liiga Ltd and Veikkaus have agreed to continue their long-standing collaboration. The significant partnership agreement spans five years and extends into the evolving Finnish gambling system.
Veikkaus currently has an agreement with Liiga for the 2025–26 season. The new extension will last five years, starting from the 2026–27 season.
“Our cooperation with Liiga, which is of great interest to our customers, has continued for several decades. Continuing this partnership as the Finnish gambling system undergoes reform in 2027 is extremely important and a strategically significant choice for us. We are truly excited about this new agreement,” said Reija Laaksonen, Veikkaus’ EVP of People, Culture & Communications.
Both Liiga and the Finnish gambling system are changing, which, according to Laaksonen, opens up major opportunities for deeper collaboration.
For Liiga, the agreement is an important step towards the future: the two highest tiers of Finnish elite hockey are undergoing changes that will be visible in many ways. Liiga has long been a highly competitive league, and this competitiveness will only increase.
“We are very pleased that Veikkaus will continue as Liiga’s main partner under a multi-year agreement. Both Liiga and Veikkaus are going through a period of change, and together we can support each other’s success in the future,” said Mikko Pulkkinen, CEO of Liiga.
According to Pulkkinen, the collaboration between two strong Finnish brands will be prominently visible in all Liiga games and channels during the new contract period.
“Liiga is entering a new era, and this long-term partnership with Veikkaus is an excellent indication of growing interest in the league. As Finland’s gambling market evolves, Liiga wants to work with Veikkaus as an example of diverse and memorable cooperation that benefits both parties,” Pulkkinen added.
Liiga is Veikkaus’ most significant betting league, offering unique markets and content closely tied to domestic hockey events. Veikkaus’ own odds compilers create the betting options for Liiga games.
Liiga matches were already featured on Veikkaus’ first-ever Pitkäveto betting list in November 1993, with classic games such as HIFK–Jokerit, Ilves–Tappara, and Ässät–Lukko. Betting methods have evolved and shifted increasingly to digital channels, but Liiga remains popular across all Veikkaus sales channels throughout Finland.
“Thanks to our ongoing cooperation, we can continue to offer Veikkaus customers interesting and unique domestic betting products, services, and content across our channels. With this agreement, we are even better prepared for the new era of Finnish gambling,” Laaksonen added.
The post Veikkaus and Liiga Sign Long-term Partnership Agreement appeared first on European Gaming Industry News.
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Reflex Gaming reels in festive fun with the launch of Big Game Fishing Christmas Catch
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The post Reflex Gaming reels in festive fun with the launch of Big Game Fishing Christmas Catch appeared first on European Gaming Industry News.
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Amusnet Releases 40 Burning Hot Buy Bonus
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This December, Amusnet brings to life another game release as part of its iconic fruit series – 40 Burning Hot Buy Bonus. This video slot is a vibrant release that blends classic charm with dynamic gameplay.
With five reels, 40 blazing paylines and 11 symbols, the game delivers a richer, juicier take on an already fan-favourite formula, packed with colour, motion and non-stop excitement. The two Scatter symbols add an extra layer of anticipation, creating more opportunities for engaging outcomes, keeping the gameplay’s high energy from the beginning to the end.
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For players who like to take control, the Buy Bonus feature is the key to instant action – allowing Expanding Wilds to be purchased at any time for an extra burst of excitement. Add to that the Mystery Jackpot Cards game, where hidden treasures await in four progressive levels, and every moment becomes a chance to make the best of the gameplay.
With its glowing visuals, classic fruit aesthetic and a lineup of special features, 40 Burning Hot Buy Bonus stands out as a bold, fiery addition to Amusnet’s portfolio. It’s a fresh, revitalised take on a beloved style – crafted to deliver colour, energy and heat with every moment.
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PayDo Launches Unified Payment Infrastructure Suite for Digital Businesses
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PayDo, a leading global payment ecosystem founded by Serhii Zakharov – who at just 25 became one of the youngest CEOs approved by the FCA to run an Electronic Money Institution in the UK, announced a series of strategic infrastructure launches designed to dismantle the costly complexity of modern payment stacks.
The releases—Direct SEPA & SEPA Instant access, USD SWIFT Accounts, Dedicated C2B Open Banking Collections Accounts and Direct VISA and MasterCard Acquiring—are not standalone products, but integrated components of PayDo’s unified platform.
For the first time, online businesses can access this comprehensive suite under a single contract, one technical integration and with a dedicated account manager, eliminating the operational burden of managing multiple providers.
The launches directly address the primary pain points of payment fragmentation: high costs from intermediaries, slow settlement times, compliance overhead and loss of control. By securing direct memberships and building proprietary technology, PayDo now offers businesses enterprise-grade infrastructure with the agility of a FinTech.
The new services include:
• Direct SEPA & SEPA Instant: As a direct SEPA member, PayDo provides native European processing with no intermediary routing. This ensures faster, lower-cost euro transactions with immediate settlement capabilities via SEPA Instant.
• USD SWIFT Accounts: Online businesses can now receive dedicated USD account details via the SWIFT network, significantly reducing delays and fees associated with cross-border USD transactions, a critical need for a variety of cross-border operating online businesses.
• Dedicated C2B Open Banking Collections Accounts: A pioneering innovation, this service revolutionises how businesses receive payments. It enables instant, direct bank-to-business transfers from customers, offering an alternative to card networks with correct funds tracking and allocation, lower costs and real-time settlement. Functionality supports processing of +100,000 daily transactions.
• Launch of Direct Acquiring: PayDo is now a principal member acquirer for both Visa and Mastercard. This direct relationship removes a layer of intermediaries, reducing processing costs, improving authorisation rates and giving merchants greater control and transparency over their card payment flows.
These services are delivered within PayDo’s unified ecosystem, which also includes its signatory innovation – non-redirect E-Wallet checkout. This earlier innovation provided merchants with full friendly-fraud protection without any rolling reserve requirements. The new ecosystem approach allows companies in sectors like e-commerce, IT services, marketplaces, gaming and other Fintechs to streamline their entire financial operations, turning payment management from a resource drain into a competitive advantage.
Serhii Zakharov, CEO and Founder of PayDo, said: “For years, businesses have been forced to stitch together a patchwork of payment providers, each adding cost, complexity, and delay. We believe the future is not in more fragmentation, but in intelligent unification. These launches are not just new features; they are the foundational pillars of a coherent ecosystem. We are giving our clients direct control over the core rails of finance—from SEPA and SWIFT to card acquiring and Open Banking—all through one partnership. This is how we eliminate the hidden tax of fragmentation and empower businesses to scale globally with clarity and efficiency.”
PayDo’s ecosystem now processes over €5B annually for over 1000 businesses, leveraging its full regulatory compliance in the UK, Canada and the EU. The company’s direct infrastructure model is proving that the next wave of Fintech growth will be driven by consolidation and seamless integration, not further division.
The post PayDo Launches Unified Payment Infrastructure Suite for Digital Businesses appeared first on European Gaming Industry News.
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