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Midnite’s ‘Brace Yourself’ giveaway bags Saints fan £8,000 at St Mary’s
Reading Time: 2 minutes
– Southampton fans wins 8,000 thanks to Midnite’s ‘Brace Yourself’ campaign
– ‘Brace Yourself’ gives Southampton fans the chance to win cash if a Saints players scores a twice in a home league match
– £1,000 is added to the pot after each league game at St Mary’s
– Taylor Harwood-Bellis’ brace against Leicester bagged Anita Wyeth the prize
– Midnite will match the winning prize total with a donation to the Saints Foundation
Fast-growing sportsbook Midnite has given away £8,000 to a lucky Southampton supporter after Taylor Harwood-Bellis netted a brace against Leicester on Tuesday night.
Harwood-Bellis’ goals secured all three points for Southampton, a fourth win from four for interim manager Tonda Eckert and £8,000 in cash for season ticket-holder Anita Wyeth, who won the ‘Brace Yourself’ cash prize.
The campaign was launched at the beginning of the season with Midnite adding £1,000 to the pot for every league match at St Mary’s. Fans enter by scanning QR codes around the stadium ahead of kick-off in anticipation of a Saints player scoring twice in 90 minutes.
Midnite have ramped up their marketing activity this season, becoming Southampton’s official training kit partner as well as taking up front-of-shirt sponsorship of Sheffield United where the ‘Brace Yourself’ campaign is also available to the Bramall Lane faithful.
The rapidly expanding sportsbook has placed the clubs’ supporters at the heart of their marketing campaigns with further fan engagement activities throughout the 2025/26 season already.
Back in September Midnite organised travel for 100 Southampton supporters heading to Bramall Lane to take on Sheffield United. They also offer two lucky Sheffield United season ticket holders a ‘premium match experience’ upgrade for every home game.
Commenting on the big win, Anita said: “I can’t believe I won! As a season ticket holder, I’ve been aware of Midnite’s ‘Brace Yourself’ campaign and have entered at each home match this season. To win it the first time we’ve managed to score a brace is amazing.
“It’s great to see a sponsor giving back to the fans. I’m so happy to have won.”
Midnite will match all prize pot winnings in a donation to Saints Foundation.
Andrew Mook, Midnite’s Head of Brand Marketing, said: “One of the reasons we created ‘Brace Yourself’ was to give supporters that extra buzz on a home matchday and we’re delighted to have our first winner of the season.
“Anita will take home £8,000 with £1,000 being placed in the pot for the next St Mary’s home game.
“It’s great to see Southampton’s upturn in form and we’ll be keeping our fingers crossed for another ‘Brace Yourself’ winner soon.”
Greg Baker, Chief Revenue Officer at Southampton Football Club, added: “It’s fantastic to be working with Midnite on this and the many other fan-led pieces that they have activated since the start of the season. To be able to provide such a great opportunity for our fanbase, and in particular Anita as our lucky winner, while also supporting Saints Foundation is really special.”
The post Midnite’s ‘Brace Yourself’ giveaway bags Saints fan £8,000 at St Mary’s appeared first on European Gaming Industry News.
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ZEAL and bet-at-home launch joint gaming initiative
Reading Time: < 1 minute
- bet-at-home integrates ZEAL Instant Games titles into its German website
- First selection of ZEAL slots now available
- Partnership boosts reach, portfolio strength, and growth for both companies
ZEAL Instant Games, a brand of the ZEAL Group and a provider of online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.
Stronger together: Premium content meets established brand presence
Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.
In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.
Shared perspectives
“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”
From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”
The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.
Latest News
Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune
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All reels lead to Rome in ELA Games’ newest atmospheric and bold slot.
ELA Games creates an immersive adventure in its latest title, Roman Fortune. Players battle for glory and honour in the heart of ancient Rome, where every spin carries the might of an empire.
Roman Fortune takes place in a roaring Colosseum under Caesar’s watchful eye, where fortunes wait for the victors. Designed with ELA Games’ signature visual richness and refined gameplay, this new title balances entertaining gaming experiences with operator-focused value, building on previous successes, such as Piñatas Festival.
Caesar’s Riches: Features that Favour the Brave
Roman Fortune offers several features that build excitement and depth for the player, ensuring action on every spin.
- Scatter Symbols: Collect Scatters to earn Free Spins — the more you collect, the greater the prize.
- Caesar Wilds: At any moment, a Caesar Wild may appear to spread wealth across the reels or even trigger the Hold & Win Bonus.
- Hold & Win Bonus: In this feature, players encounter Red, Blue, and Green Coins, each with their own imperial strengths. Red Coins multiply prizes, Blue Coins unlock Jackpots, and Green Coins collect all visible values for greater wins.
Gladiators can activate all of these features at once, where glory and honour will rain down on the victor.
An Experience Built for Impact
Just like the actual intense clashes that occurred in the Colosseum in ancient Rome, Roman Fortune is crafted for players who enjoy an atmospheric experience with excitement, tension, and memorable moments.
The game’s 95.99% RTP and high volatility ensure that even the base game has plenty of action. Roman Fortune embodies ELA Games’ game creation philosophy, where creativity and strategic development work together to deliver a product that delivers sustained engagement and strong performance for its partners
Marharyta Yerina, Managing Director of ELA Games, commented on the release, “Roman Fortune is a visually forward title that captivates players’ imaginations with thrilling battles in an ancient arena. Every detail exists to create a world players can step into and instantly feel connected to. The game’s bold theme, supported by strategic mechanics and layers of atmosphere, shows what our team does best: creating experiences players enjoy while providing value for our partners.”
Enter the Arena For Eternal Glory
Step into the Colosseum and fight for your place in history.
The post Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune appeared first on European Gaming Industry News.
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GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy
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GR8 Tech has expanded the virtual sports lineup within its ULTIM8 Sportsbook with a new range of virtual basketball, continuing a year of investment in the category that has already seen the addition of virtual horse racing and virtual cricket roulette—a unique format blending casino mechanics with the sport of cricket.
The expansion builds on GR8 Tech’s established strength in cricket, where the company developed one of the industry’s most comprehensive betting lines. Virtual cricket was designed to fill gaps between real-world tournaments, giving operators a way to maintain player engagement year-round—a model now being applied to basketball for markets where the sport dominates.
This content independence stems directly from GR8 Tech’s in-house trading capabilities.
“One of the things that GR8 Tech stands out for is the quality of the trading and the fact that we perform extremely well in very difficult environments, like Asia,” said Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech. “Even our clients’ players in these challenging markets don’t behave like typical players in ‘easier’ regions such as Latin America, we still manage to achieve some of the highest margins there.”
That trading foundation enables GR8 Tech to build and localize content for specific markets rather than relying solely on third-party providers.
“We already have a very strong sportsbook, and now we’re scaling our processes and output capabilities to take it even further,” Doxiadis explains. “We’re improving the product and creating the conditions to localize very quickly and offer a truly localized experience across the world.”
GR8 Tech is also investing in infrastructure to give operators greater control over how they deploy this content.
“The goal is to put even more power into the hands of our operators so they can tailor the product exactly as they want. As we move forward with new data and content agreements, they’ll gain an even greater ability to adapt the sportsbook to their specific needs—on top of what they can already do today.”
Personalization is central to that roadmap. “We have delivered quite a few recommendation models, and right now we can serve custom content on a user level, and we will continue working in this direction,” said Doxiadis. “We have a very good infrastructure and baseline to invest in.”
The post GR8 Tech Expands Virtual Sports Portfolio with New Basketball Offering, Deepens Localization Strategy appeared first on European Gaming Industry News.
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