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Over a Quarter of Brits Will Ditch Slow Betting Apps: New sports betting survey reveals

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Payment provider to the gambling industry unveils its sports betting sentiment survey, assessing trends in the industry and attitudes towards safer gambling

  • Slow tech and delayed payouts is a crucial factor in sports bettors avoiding certain bookmakers
  • 58% of bettors cited security and fraud prevention as the most important factors in choosing a bookmaker
  • This rises to 70% of e-sports bettors and 62% of football bettors

A new survey on sports betting sentiment has revealed that over a quarter (27%) of Britain’s bettors said slow technology, including deposits and withdrawals, is the main reason they would avoid using a particular bookmaker or their app.

The research, commissioned by payment provider Yaspa, highlights that a seamless and fast user experience is no longer a luxury but a critical factor for customer retention. The findings show this frustration is even more pronounced among younger, active bettors, with 47% of 25-34 year olds and 61% of e-sports bettors citing slow tech as a major deterrent.

Beyond speed, the survey of 2,000 UK adults underscores that security is a paramount concern for consumers. When deciding which bookmaker to use, 58% of bettors and 40% of all Brits cited security and fraud prevention as the most important factors. This demand for trust and safety is a dominant theme among the industry’s most engaged customers, with 62% of football bettors and 70% of e-sports bettors rating security as their top priority, sending a clear message that operators must prioritise robust fraud prevention.

As operators look to address these dual demands for speed and security, the research indicates a strong and growing familiarity with modern payment solutions. Overall, 44% of Britons are familiar with ‘Pay by Bank’, a method that offers fast, direct, and secure account-to-account payments. This awareness rises significantly among active bettors, with 66% of football bettors , 78% of cricket bettors , and 82% of e-sports bettors already familiar with the technology, suggesting a market that is ready to adopt safer and more efficient payment infrastructures.

Key survey findings include:

  • Technology is a dealbreaker: Slow technology is a major deterrent for customers. 43% of all bettors, 47% of football bettors, and 61% of e-sports bettors state that slow tech, including payments and payouts, is a primary reason for avoiding a specific bookmaker.
  • Security is paramount: Security and fraud prevention are the most important factors for bettors when choosing a bookmaker. This was cited by 62% of football bettors and 70% of e-sports bettors.
  • Affordability checks impact behaviour: Only 32% of football bettors and 17% of e-sports bettors would continue to use traditional operators if mandatory affordability checks were introduced, presumably due to adding extra barriers to play with extra, disruptive checks.
  • Football and Horse Racing Dominate: Football is the most popular sport to bet on, with 35% of Brits having done so in the last year, followed by horse racing (19%), tennis (9%), and boxing (8%).
  • High Bettor Loyalty: The majority of bettors stick to their favourite Spotify ts. 89% of those who bet on football plan to do so again in the next 12 months, and 82% of horse racing bettors intend to do the same.
  • The 25-44 Age Group is Key: While the 25-34 demographic is the most active overall , the 35-44 age group also shows strong engagement, with 54% having bet on football and 21% on horse racing.

Over a third (35%) of Brits have placed a bet on football in the last 12 months, making it the most popular sport for betting. Horse racing was the second most popular, with 19% of Brits placing a bet in the last year.

Men are significantly more likely to bet on sports than women. Despite it being the most popular sport for women to bet on, 52% of men bet on football compared to just 18% of women, the survey found. The most active age group for betting is 25-34 year-olds, with 62% having placed a bet on football in the past year.

E-sports has proved to be the fifth most popular sport to bet on in the UK, equal with cricket, golf, and ahead of rugby. Despite its popularity with the younger generation, tennis (21%), horse racing (18%) and boxing (17%) are all more popular with 25-34 year olds.

Around half of Brits placed a bet in the last 12 months (48%) and this increases with younger generations. The survey revealed most Brits aged 18-44 have placed a bet in the last year. In fact, 45% of 18-24s, and just 26% of 25-34s and 33% of 35-44 year olds said they hadn’t placed a bet in that period, suggesting younger generations are more likely to gamble on sport than not.

Amie Kadhim, Head of Commercial, Yaspa, said: “This data clearly shows that football remains the dominant force in the UK sports betting market, but it also reveals a customer base that is increasingly sophisticated and demanding. Today’s bettors expect a seamless, fast, and safe experience, and they are not afraid to abandon operators who fail to provide it.

“The findings reveal that nearly half of football bettors are put off by slow payouts, and anecdotally, this is something we and the industry see constantly on review sites and from customer feedback. With the survey also revealing over 60% of bettors prioritising security, when people bet, they want their money and personal details to be safe. And when they win, they want their money quickly.

This is where innovations like Pay by Bank are crucial. By offering instant and secure account-to-account payments, operators can directly address these key customer concerns, building trust and retaining a greater share of the market.

Open banking technology also allows for additional features to be brought into the payment journey and when blended with machine learning this can be a powerful instrument for both bettors and operators alike. At Yaspa, our Intelligent Payments enable operators to conduct consented checks, such as address and account verification, without adding extra steps for players to navigate, increasing the safety for players and operators without any additional input from the individual.”

The post Over a Quarter of Brits Will Ditch Slow Betting Apps: New sports betting survey reveals appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Finland’s Gambling Reform Is Official – What Happens Next?

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The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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