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Kambi Group plc and Paf sign long-term sportsbook partnership extension

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Latest extension deepens longstanding partnership between Kambi and leading international gaming operator Paf, first established in 2010

Kambi Group plc, the home of premium sports betting solutions, has agreed a long-term extension of its online sports betting partnership with Paf, an international gaming company known for its commitment to responsible gaming and sustainable entertainment.

This latest renewal further deepens the partnership between Paf and Kambi which was first established in 2010 and has seen Paf launch its Kambi-powered sportsbook in several regulated markets including Estonia, Finland, Latvia, Spain and Sweden.

Headquartered and licensed by the local government in Åland, Finland, the operator will continue to leverage Kambi’s Turnkey Sportsbook offering and a curated selection of front-end development services to power its flagship Paf brand, alongside brands such as Speedybet and Golden Bull.

Werner Becher, CEO of Kambi, said: “We are proud to announce this latest contract renewal with Paf, growing Kambi’s relationship with one its longest standing partners. We are enthused to continue working closely with Paf, empowering them with our premium sports betting products and supporting their strategic growth ambitions.”

Christer Fahlstedt, CEO of Paf, said: “Extending our longstanding partnership with Kambi was a natural choice, building on many years of strong and trusted collaboration. We are passionate about continuing to deliver unforgettable sports betting entertainment to our players across Europe, and Kambi’s services will continue to play an important part as we build on this success.”

The post Kambi Group plc and Paf sign long-term sportsbook partnership extension appeared first on European Gaming Industry News.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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