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Europe is your home, says Roberta Metsola as she opens SiGMA Central Europe in Rome
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President of the European Parliament, the Hon. Roberta Metsola was in Rome to officially open SiGMA’s inaugural Central Europe event. Ahead of her keynote, Metsola met with representatives from Malta, including the Maltese ambassador to Rome, H.E Daniel Azzopardi, CEO of GamingMalta, Ivan Filetti, and Keith Zammit, CEO of Elevate AI.
Taking to the stage, her message was one of welcome. “Europe is your home” she reminded the audience – a ‘place of the future’ determined to make it easier, safer, and faster to operate, to startup, and to scale up.
To the packed floor before her she was warm in her delivery. “It is great to open SiGMA, right here in Rome, the heart of Europe,” she said. An industry backed by thousands of exhibitors and delegates that she went on to describe as the ‘building blocks of next generation Europe’ and ‘one of the biggest gatherings of its kind in the world.’
“I’m more than a little proud that it [SiGMA] started in my island home of Malta.”
Smiling, she recalled her university days with SiGMA’s Founder Eman Pulis – “It’s fantastic to see how your idea has grown from a pitch to a global platform.” We are so proud of you, and our country has much to be proud of. But, ultimately, above all – of its people, many of whom are here today.”
Zoning in on Europe’s tech and gaming industry, she highlighted the bigger picture. Beyond numbers or growth charts, what we see is ‘proof that our European way works, that we can be pro business, that we can be forward looking, open to innovation and new tech whilst still doing things responsibly and protecting the most vunerable.’
“Balance between growth and responsibility is what makes Europe unique, gives investors predictibility, builds trust with users and allows creativity to flourish without leaving anyone behind.”
If, however we want Europe to remain compeitive, she cautioned, we have to be honest about what is still holding us back. “Regulation in Europe is essential, but remains too fragmented.”
Disrupting that balance: different licencing systems, operating regimes, and advertising rules make it harder for companies to plan, scale and operate across borders. That has to change, she emphasised.
Ideas like the 28th regime – a single optional European framework for businesses are worth exploring, she suggested. An idea that would make it easier for operators to expand while still respecting national choices – ‘the leap we need to collectively look to as a continent but also as a global international giant.’
The message from entrepreneurs in tech, gaming and finance is always the same, she says: Europe has to move faster, to make it easier for us to invest. It must grow and take risks. They want a Europe that supports, not one that gets in their way.
“Europe cannot run on nostalgia, we can’t cling to old ways and expect new results”, she warns.
To lead and innovate businesses need to have the tools and freedom to compete globally, to understand new dynamics at play and showcase how Europe can lead, she went on to say.
“I want the European way to mean something clear: innovation and not over-regulation, implementation and not unnecessary bureaucracy and delivery, not red tape. Targeted regulation that gives predictability.”
Ultimately, she concludes – compliance should not take up the majority of businesses’ time. Regulation is important, but it should be smart – focused on rule-breakers and not those who play by them. On this, she says, there is broad agreement.
“This is a moment Europe cannot afford to miss, we can either shape this new era of tech or watch others do it for us. We were not designed to follow.”
‘The opportunities in the wider digital economy are enormous’, she enthuses. They can make platforms safer, more transparent and fairer. Europe should be at the forefront of this transformation. Holding us back, she explains, is a lack of support and funding. Indeed, as she mentions, Europe currently has more AI and tech professionals per capita than the US and almost 3 times as many as China.
This is why the EU plans to mobilise 200 BIL Euro for AI and digital industries, she says. She also alludes to the Savings and Investment Union – there to reflow investment to startups and small businesses looking to invest across borders or work for European companies.
“To all of you building the future of tech and digital creativity – keep going, you are showing that Europe’s strength lies not in looking back but in shaping what comes next. And I assure you – we have your back.”
The post Europe is your home, says Roberta Metsola as she opens SiGMA Central Europe in Rome appeared first on European Gaming Industry News.
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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.
The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.
Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.
Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”
Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.
Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.
RocketWisdom is one of RocketPlay’s most personal projects to date — an authentic digital book featuring over 100 real stories, rituals, and gaming habits shared by RocketPlay players. It began as a small internal effort to explore the fun side of play — how people enjoy their gaming moments and what small traditions make the experience special. It has since grown into a full eBook, now available for download.
What is RocketWisdom?
RocketWisdom is a compact, living digital book featuring 100+ stories, rituals, and personal gaming habits submitted by verified RocketPlay users. These aren’t polished guides — they’re human: lucky charms, timing bets, favourite slots, pre-spin habits, and little moments that make play unique.
RocketWisdom is more than a campaign — it’s a celebration of players’ creativity, shared fun, and community spirit.
Originally, players would periodically share their favourite gaming stories and rituals with the RocketPlay support team and on social media channels. The casino team got curious: what makes each player’s gaming moment their own? Are there funny traditions, habits, or superstitions behind the spins?
So they asked the community directly — and the response was overwhelming. More than 500 submissions arrived: many deeply personal, some playful, others describing family traditions or lucky moments. What started as a simple idea soon grew into a collection worth preserving, so RocketPlay gathered it into a book — first intended for an internal circle, but as more players asked to see it, RocketPlay decided to make RocketWisdom publicly available.
What’s inside
- 100+ real stories and rituals from players — from lucky charms to favourite slot routines
- Exclusive bonus code embedded in the book for instant testing
From 4.11, RocketWisdom can be downloaded directly from the RocketPlay website in two convenient formats — PDF and EPUB — making it easy for players to explore the collection from any device.
Why it matters
Today’s players expect more than chance — they want shared experience, creativity, and fun. RocketWisdom delivers inspiration, smiles, and connection for both seasoned spinners and newcomers.
For streamers and content creators, it offers authentic and entertaining material ideal for livestreams, reviews, and community challenges.
For operators and affiliates, player-driven storytelling helps build engagement and a more connected community.
Beyond being a book, RocketWisdom became a heartfelt celebration of creativity and playfulness shared by the RocketPlay community. Inside the book, readers will find promo codes that invite them to try selected games — closing the loop between inspiration, curiosity, and play.
RocketPlay is a trusted online casino with over 9,000 slots from top providers. Highly rated on CasinoGuru (9.8/10), AskGamblers (9.06/10), and Trustpilot (4.4/5), it’s recognized for its quality, fairness, and reliability. The platform holds trust certificates from Chipy.com, CasinoGuru, and AskGamblers, and offers regular bonuses, tournaments, and strong Responsible Gaming features.
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Orange Gaming B.V. has been granted a license by the Netherlands Gambling Authority to offer online casino games against the license holder in the Dutch market. With this milestone, Orange Gaming sets a clear course: safe, fair, and transparent online entertainment for Dutch players.
Petrit Dibrani, Director of Orange Gaming B.V., comments:
“We are a Dutch team with short communication lines and a down-to-earth mindset. My background in compliance forms the foundation of our decisions. We aim to go live soon, but we do so carefully and fully in line with all regulations. The Dutch market is demanding, with high taxes and strict limits, yet it also holds significant potential. That’s exactly why we focus on innovation, efficiency, and genuine attention to the player.”
Orange Gaming positions itself as an agile challenger among larger operators. Safer-play-by-design is embedded in all processes and communication. Limits, tools, and game rules are clearly explained, helping players stay in control and make conscious choices. The platform also includes several unique features that will be unveiled upon the website launch.
The post Orange Gaming B.V. obtains license to offer online casino games in the Netherlands appeared first on European Gaming Industry News.
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