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Widget leverages behavioural data to suggest intelligent, personalised prompts
Altenar has launched a brand new Bet Suggestions widget to enhance user engagement through intelligent, trend-led selection prompts.
Through the innovative feature, additional suggestions sourced from commonly paired selections based on real betting behaviour are displayed after the player adds a bet to their betslip.
The Bet Suggestions widget draws on aggregated data from previous activity and helps users discover relevant and popular combinations, creating a more dynamic betting experience for the player and increased revenue for operators.
Bet Suggestions is the latest feature released by Altenar this year to improve engagement, following on from other well-received enhancements such as Bet Cards and Slice Markets, which contributed to the company winning an award for the Most Innovative Sportsbook Feature.
Antonis Karakousis, Director of Operations at Altenar, said: “At Altenar, our focus is always on creating smarter, more engaging experiences for both players and operators. The Bet Suggestions widget harnesses real betting behaviour to deliver intelligent, relevant prompts that keep users engaged while helping operators maximise the value of every interaction.”
The post Altenar releases new Bet Suggestions feature to boost engagement appeared first on European Gaming Industry News.
