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Meridianbet Continues October’s Traditional Breast Cancer Prevention Campaign

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The gaming operator’s tech-enabled giving system reminds that corporate responsibility can scale without bureaucracy

When a woman in Montenegro called a clinic this October to book a free mammography through a gaming company’s prevention campaign, she didn’t fill out forms or wait for approval. She got an appointment date. The entire process took one phone call.

That simplicity is deliberate.

Meridianbet, operating under the publicly traded Golden Matrix Group (NASDAQ: GMGI), has spent four years building a charitable infrastructure that strips friction from giving.

The breast cancer screening program launched during Breast Cancer Awareness Month under the message “We Are With You” — offering 100 free examinations and 50 mammographies to women over 40 — demonstrates how the company deploys a system that now operates across 18 markets on three continents.

From Local Action to Global Infrastructure

The company completed 293 social responsibility actions in 2024, up from 257 in 2022. But the more revealing number is what happened inside those actions. Through a proprietary platform called Meridian Donate, Meridianbet customers can redirect portions of their activity into direct nonprofit funding. Last year, 43 campaigns ran through the system, reaching 212 organizations. That’s nearly double the 20 campaigns in 2023, when the platform covered eight markets.

The mechanism is straightforward. Customers scan a QR code or click a donation button embedded in the gaming interface. The platform routes funds to pre-vetted causes — maternity hospitals, literacy programs, basketball court renovations, environmental cleanups. No galas, no black-tie pledges, no months-long grant cycles.

Technology Meets Grassroots Execution

The company began testing the model in 2022 with 12 campaigns across six markets. Early projects included equipping maternity wards and funding youth sports programs. By 2024, the platform had expanded to 14 markets and supported work in healthcare, education, culture, and disaster relief.

One campaign tied donations to goals scored during the 2024 European Football Championship. Another linked contributions to Olympic medals won by athletes from countries where Meridianbet operates.

The Meridianbet foundation, established in 2020, now supports more than 40 healthcare facilities. In February 2025, it launched a book donation effort after an employee saw a social media post about underfunded libraries in Serbia. Within weeks, thousands of books had been collected and distributed across all 18 markets.

Employee participation is built into this structure as well. Staff identify needs in their regions, vet partner organizations, and often deliver aid themselves.

In 2024, employees logged 5,027 hours on community projects, compared to 3,084 hours in 2022. The company employs 39 people with disabilities, a figure that has grown modestly but consistently over three years.

Responsibility Embedded Into Business Operations

Meridianbet operates in a sector often scrutinized for social costs. The company has established internal standards that exceed local regulations, including mandatory responsible gambling training and customer-controlled betting limits.

It also participates in the UN Global Compact, aligning its programs with goals around education access, inequality reduction, and sustainable consumption.

The platform’s growth mirrors a broader shift in how corporations approach social responsibility. Traditional CSR often involves writing checks to established charities or hosting annual volunteer days. Meridian Donate embeds giving into the customer experience, creating a feedback loop where user engagement directly funds community projects. The model is scalable because it doesn’t require new infrastructure in each market — the technology travels, and local teams handle execution.

Scaling a Model Built on Simplicity

The company’s roadmap involves expanding health initiatives and environmental programs in 2025, with a focus on regions where it recently launched operations. It’s also exploring partnerships with larger NGOs to scale projects that have worked at the local level.

The breast cancer campaign continues through October and beyond. Appointments fill up as women call the clinic, no paperwork required. It’s a single program in one market, but it runs on the same infrastructure that moved aid to 212 organizations last year. That’s the model: build it once, deploy it everywhere, and let the numbers prove it works.

The post Meridianbet Continues October’s Traditional Breast Cancer Prevention Campaign appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

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Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

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Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia

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Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State

 White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.

The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.

Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.

Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.

Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.

White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.

The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.

Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.

“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”

Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”

The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.

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