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NSW Government: Play your part this GambleAware Week
Reading Time: 3 minutes
The NSW Government is encouraging the community to help spread the message this GambleAware Week, that with gambling, there’s more to lose than money; it can also affect health, relationships and wellbeing.
Running from today, 20 October to 26 October, this year’s campaign is also focussing on promoting the range of free and confidential support available to those struggling with gambling harm.
In addition, the NSW Government is continuing its campaign to reduce the amount of sports betting advertising with its Reclaim the Game initiative, delivered in partnership with 19 NSW sporting clubs from six codes: the A-League, AFL, Cricket, the National Basketball League, Netball and the National Rugby League.
This includes the Sydney Kings and the Illawarra Hawks men’s basketball teams along with the Sydney Flames women’s basketball team. All three teams have just signed up for a further two seasons.
Sports betting is most common among young people aged 18-24 years. A 2024 NSW Gambling Survey found sports and race betting responsible for 16.5% of gambling harm.
Reclaim the Game aims to counteract the saturation of sports betting advertising and help people understand their choices and decisions about gambling, encouraging them to take action to prevent and reduce gambling harm by seeking support when they need it.
In 2025-26, the NSW Government has committed $20.7 million from the Responsible Gambling Fund for gambling support services, up from $19.19 million the previous year.
The government has implemented a suite of measures to reduce gambling harm, including:
- Committing $100 million to harm minimisation – investing in research, treatment, services and reform,
- Banning gambling advertising on public transport, and the terminals people catch it from,
- Banning all external gambling signage in licensed premises and introducing Responsible Gambling Officers for venues with more than 20 gaming machine entitlements, and
- Banning political donations from clubs with electronic gaming machines.
Reclaim the Game is an initiative of the NSW Office of Responsible Gambling, which also manages the statewide gambling support service GambleAware.
Information about GambleAware Week activities, Reclaim the Game, plus resources and support information are available at www.gambleaware.nsw.gov.au
Call the 24-hour GambleAware Helpline on 1800 858 858 for free and confidential support. In-language support is also available for those from diverse cultural backgrounds.
Minister for Gaming and Racing David Harris said:
“The NSW Government is committed to reducing gambling harm which not only impacts individuals, but also their loved ones and the broader community.
“I’m pleased to announce the NSW Government has extended the Reclaim the Game partnerships with the Sydney Kings, Sydney Flames and Illawarra Hawks. These partnerships have helped us spread this important message through reclaiming advertising space and enlisting clubs to engage with fans and the community on responsible gambling.
“Everyone has a role to play in keeping our communities safe, informed and supported. With gambling, there’s more to lose than money. You could be risking your family home, that dream holiday, your health or your relationships.
“This GambleAware Week, start a conversation with those who matter most about what gambling’s really costing. If you or someone you care about is struggling, support is available.”
Sydney Kings and Flames Chief Commercial Officer Amanda Farag said: “The Sydney Kings and Flames have been proud long-term partners of Reclaim the Game, and we are excited to renew this partnership. We wish basketball to remain a family-friendly environment, and we support the message of responsible gambling. We are proud of our ongoing commitment to this message”
Illawarra Hawks General Manager Commercial Aaron Anderson said: “The Illawarra Hawks are proud to continue our partnership with Reclaim the Game and stand alongside the Sydney Kings and Sydney Flames, in creating a safer, more positive sporting environment.
“By extending our partnership, we’re sending a clear message, basketball is about community, competition, and passion – not gambling. This initiative empowers fans to enjoy the game for what it truly is, while raising awareness about the support available through GambleAware.”
The post NSW Government: Play your part this GambleAware Week appeared first on European Gaming Industry News.

Latest News
ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit
Reading Time: 2 minutes
ELA Games is set to attend the SiGMA Europe Summit in Rome from 3 – 6 November. The event gathers global iGaming leaders to discuss innovations, future technologies, and rising companies.
Representing ELA Games will be:
- Yaroslav Soloshenko, Head of Business Development
- Peter Vonarshenko, Senior Business Development Manager
They will reveal the studio’s latest titles, such as the festive Witches’ Book, high-energy Piñatas Festival, and highly successful Buffalo Force, which experienced record growth statistics. Additionally, attendees will get a sneak peek into ELA Games’ upcoming title, Riches Express (30 October release), and other forthcoming plans.
Yaroslav and Peter will also unveil exciting new expansion plans in Greece and what that means for the studio’s future content developments.
Special Panel Appearance
On 4 November (11:30 – 12:10, Stage 3 | Affiliate Leaders), Yaroslav Soloshenko will take part in a special panel discussion titled “Battle for the Bottom Line: Does Product or Marketing Drive Growth?”
The session will bring together leading industry experts, from star streamers to product innovators, to explore the strategies that fuel player acquisition, retention, and revenue. Yaroslav will share his insights on ELA Games’ multifaceted approach to growth, including strategic game development and relevant marketing.
Yaroslav commented, “The conversation around strong product development versus marketing is always evolving. For ELA Games, true growth happens when the two work together. A great product generates stories and memories worth sharing, which is what we try to revolve our marketing strategies around. I look forward to sharing more in-depth insights at my panel discussion at the SiGMA Europe Summit.”
Meet ELA Games in Rome
Attendees can book a 1-on-1 meeting with Yaroslav and Peter to learn more about how diverse content can boost operator growth and keep players engaged for longer.
ELA Games’ standout titles, such as Buffalo Force, have been a driving growth factor, experiencing record engagement metrics in just 3 weeks. Operators can explore the studio’s diverse and ever-growing portfolio to discover more highly engaging content that players love.
Join the team at the SiGMA Europe Summit in Rome from 3 – 6 November.
Secure a meeting now — limited slots available!
The post ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit appeared first on European Gaming Industry News.
Latest News
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
Reading Time: < 1 minute
Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
Latest News
Betsson to Attend SiGMA Central Europe 2025
Reading Time: < 1 minute
Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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