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The Hidden Costs of Bad Migration: Why So Many Migrations Go Wrong
Platform migration is often seen as a natural upgrade—faster systems, modern tools, smoother operations. But if handled carelessly, it can do more harm than good. Revenue losses, downtime, and broken player trust usually trace back to avoidable mistakes.
Atlaslive outlines where most migration projects go off track and how operators can prepare to avoid unnecessary damage.
Top Mistakes During Migration
- Moving Too Much Historical Data
Bringing over every transaction, spin, and log might sound thorough, but it often clutters the new platform and slows down the process.
Note: Data strategy is never one-size-fits-all. Every operator’s structure is different, so Atlaslive defines the data scope together with the partner after a detailed review. - Overlapping with Peak Traffic
A poorly timed cutover can cause downtime right when players are most active, especially during local peaks or major sporting events. - Ignoring DNS and Domain Details
DNS tasks may look simple, but small missteps like missed redirects or misaligned timing can lead to temporary visibility loss. - Leaving Teams Out of the Loop
Even the best-prepared system can stumble if internal teams don’t know how to use it. - Settling for Weak Retention Tools
A platform migration shouldn’t cost you conversions. Missing segmentation or limited bonus rules can slow down re-engagement right after go-live.
Atlaslive Recommendations
First of all, the Atlaslive team often advises migrating only what’s critical for daily operations—balances, active sessions, bonuses, and compliance details. However, it depends on each operator and their needs.
Another critical point is to choose truly off-peak windows and communicate every step of the process with clear, timely updates. Besides, it’s important to prepare DNS changes early, coordinate certificates and redirects, and track every signal after cutover to catch issues instantly.
Also, before migration, consider training operational departments—support, risk, CRM, and payments—in sandbox environments before launch, ensuring everyone is ready for Day 1.
Finally, Atlaslive urges you to check that you choose a high-retention platform for the transition.
Read the full article on the Atlaslive blog to explore these migration challenges in more detail and learn how to prevent them.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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WorldMatch Partners with MrBit
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WorldMatch has entered into the dynamic online gambling market of Romania through a strategic partnership with top-tier operator MrBit.
Under this partnership, WorldMatch’s titles will be available exclusively on the MrBit platform, offering Romanian players a unique first opportunity to experience the provider’s games. The operator plans to launch initially with WM’s top performing games, featuring some of their most popular titles like Book of Pharaon Deluxe, Devil Girl, Fortunella.
Xhuljana Demerxhiu, Head of Sales at WorldMatch, said: “We are thrilled to debut in the Romanian market with such an innovative partner as MrBit. The exclusive agreement accentuates the value MrBit places on the quality and uniqueness of our content. We look forward to offering their players an engaging gaming experience, and once we are live in Romania, we will immediately begin preparations for the launch in Bulgaria.”
The post WorldMatch Partners with MrBit appeared first on European Gaming Industry News.
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Nederlandse Loterij Acquires Lotify
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The Dutch Lottery (Nederlandse Loterij) has completed the full acquisition of Lotify. Lotify supports sports associations, sports clubs, charities, events and businesses in organising fundraising lotteries and competitions. With this acquisition, the Dutch Lottery strengthens its position as an innovative and responsible gambling provider.
Since 2021, the Dutch Lottery has held a majority stake in Lotify. The platform offers a comprehensive solution for organising lotteries and competitions that comply with all legal requirements: from permits and technology to participant communication, draws and payouts.
Arjan Blok, CEO of the Dutch Lottery, said: “The Dutch Lottery has almost 300 years of experience organizing fun and responsible games of chance. As a fully integrated part of the Dutch Lottery, Lotify can leverage our knowledge, network, and impact even more effectively. This allows us to support even more sports federations, clubs, and charities. Especially in these times, they are looking for new ways to raise funds.”
Guy van Iperen, founder of Lotify, said: “After four years of intensive collaboration, the time has come to transfer Lotify to the Dutch Lottery. This is in line with the agreements we made in 2021, when the Dutch Lottery acquired a majority stake. I look back with pride on what we have built together and am confident that the platform will continue to grow under this new owner. This way, Lotify can help even more organizations generate additional funding.”
The post Nederlandse Loterij Acquires Lotify appeared first on European Gaming Industry News.
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Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row
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For the second consecutive year, Czech-based esports technology company Oddin.gg has taken the top spot in the Deloitte Technology Fast 50 Central Europe, underscoring the company’s sustained momentum and highlighting the global demand for an innovative and high-performing esports betting infrastructure.
The Deloitte Technology Fast 50 Central Europe program recognizes the region’s fastest-growing technology companies across sectors including fintech, software, communications, environmental tech, hardware, healthcare, media and entertainment. Rankings are based on percentage revenue growth.
Commenting on the win, CEO and Co-Founder Vlastimil Venclík shared: “Being recognized by the Deloitte Technology Fast 50 for the second year in a row is an honor. It reflects not only our growth, but the trust our partners place in us and the hard work of our team. Esports is evolving quickly, and we’re committed to delivering reliable, high-performing infrastructure that helps operators succeed, now and in the years ahead.”
Founded in 2018, Oddin.gg is dedicated to elevating the excitement of digital esports competitions and equipping sportsbook operators with reliable solutions that maximize engagement, betting activity and profitability.
Vlastimil Venclik credits the company’s growth to its industry expertise, its focus on the betting vertical, and its forward-thinking, customer-first product strategy.
“Our team blends former professional players with data scientists and engineers. That mix gives us the deep esports knowledge and technical capability needed to solve real challenges for operators and deliver measurable results, while also reducing their exposure to risk.”
Oddin.gg stands apart by offering a unified, end-to-end ecosystem for esports betting, allowing operators to work with a single vendor for odds feeds, risk management, widgets, BetBuilder, iFrame and 24/7 eSimulators while also producing and managing everything in-house. This integrated approach is a core pillar of Realms Group, where Oddin.gg leads the effort to shape how audiences experience live digital entertainment.
“We’re expanding in two major directions. First, by building faster, smarter, more interactive products that deepen engagement for fans and bettors. Second, by growing geographically, supported by recent certifications in Brazil as well as earlier approvals in the United States and Canada. This makes us one of the most secure and trusted providers in the market,” Venclik said.
The post Oddin.gg Wins the Deloitte Technology Fast 50 Central Europe for the Second Year in a Row appeared first on European Gaming Industry News.
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