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European Gaming Media Reports: SBC Summit 2025 – Lisbon Key Stats & Impact
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The SBC Summit 2025 took place from 16–18 September at the Feira Internacional de Lisboa (FIL) and the MEO Arena in Lisbon, and the numbers and atmosphere confirm why SBC describes it as “the greatest show in iGaming.” Speaking at a dedicated press conference, SBC Events’ Managing Director Andrew McCarron and Senior Marketing Director Dennis Algreen shared the story behind this year’s record-breaking edition, its wider impact, and what comes next.
A Global Gathering for the iGaming Industry
The Lisbon event attracted over 30,000 attendees – a 20% increase on 2024 – representing 150 countries. Growth was visible across all audience segments, with operator attendance rising by 31% and affiliates by 38%. Importantly, the summit hosted nearly 6,000 C-level decision-makers, a concentration of senior leadership rarely seen at any industry event.
The show spanned 135,000m² across five expo halls and networking areas, supported by 700 sponsors and exhibitors – including 235 new partners. Regional participation also surged, particularly from Africa (+78%), Asia (+69%), and Latin America (+40%).
Exhibitors included iGaming suppliers, Online Casino and Sports Betting operators, Affiliates, Payment Providers, and more.
Beyond the numbers, Dennis Algreen emphasised that Lisbon has now firmly become “our global event” – expanded, and elevated after the success of its debut in Lisbon.
Content for Every Gaming Market
SBC placed special focus on tailoring content for a global audience. The new Global & Emerging Markets Stages highlighted different regions each day, giving attendees a direct window into growth areas like Africa, Asia, and Latin America, while for the rest of the agenda, the Summit revisited developments in more established territories. This dual approach ensured the event spoke to both established operators and those planning their expansion into emerging jurisdictions.
The introduction of Tech Academies was a new addition, offering hands-on learning about AI, blockchain, Web3, and other transformative technologies.
Headliners and Highlights
The Super Stage brought star power and inspiration, with headline speakers such as Gary Vaynerchuk, Randi Zuckerberg, Rubens Barrichello, and Oleksandr Usyk. The agenda was bolstered by more than 550 speakers across themed tracks, including the Affiliate Leaders Summit and Payments Expert Summit.
New additions in 2025 expanded SBC’s cultural and community footprint. A Food Festival enlivened networking areas, while the Affiliate Leaders Awards debuted as a standalone celebration of affiliate excellence.
Meanwhile, the Legends Charity Game became one of the most memorable features. Football icons including Roberto Carlos, Alessandro Del Piero, Marek Hamšík, and Giorgos Karagounis took to the pitch, raising significant donations for charity. The match was broadcast in more than 90 jurisdictions, with half a million online viewers in Spain alone.
Wider Impact on Lisbon’s Economy
The summit’s footprint was felt well beyond the venue. With more than 72,000 room nights booked, SBC Summit 2025 brought a measurable boost to Lisbon’s tourism and hospitality sector. Collaboration with local authorities was crucial, from traffic and zoning adjustments to logistical support, underlining how the city has embraced the summit as a flagship annual event.
McCarron noted: “This has a significance for the local community now. Lisbon knows us, works with us, and the impact is tangible.”
Networking, Community, and Culture
Networking remained a cornerstone. Dedicated areas linked directly to the conference stages, making it easier for delegates to connect around specific topics. The organisers also highlighted initiatives like SBC First Pitch, giving startups a chance to present their innovations, and Women in Gaming events, which included networking gatherings and super stage discussions on women in tech, sports, and gaming.
Entertainment, too, played a role. The Infinity closing party showcased world-class DJs Alok and Timmy Trumpet, giving attendees the chance to celebrate and unwind after an intense week of business.
European Gaming Media in the Room
European Gaming Media was present at SBC’s press conference, raising two questions to the organisers:
- Why choose Lisbon for SBC’s “global event”?
Algreen explained that while multiple factors played a role, venue capacity and accessibility were decisive:
“When you put on an event of this scale, suitable options in Europe are limited. Lisbon offers one of the biggest indoor arenas in Europe, which allows us to deliver everything from the Super Stage to Infinity. Combined with the city’s beauty, weather, hospitality, and its strategic connection to Brazil – the next major growth market – it became the perfect choice.”
- What’s next after breaking all these highs in 2025?
McCarron underlined that the immediate focus is on consolidating feedback and data, but pointed towards one clear direction:
“Emerging technologies will be a priority. From AI to blockchain and Web3, our goal is to make sure the industry is not just aware, but educated, so they can take their businesses forward. This year proved we can keep raising the bar, but we won’t rest – the summit is meant to be the greatest show in gaming, and that vision continues.”
SBC Summit in the Future: Looking Ahead
With its mix of scale, global reach, and innovative additions, SBC Summit 2025 laid the foundations for its organisers’ vision of a global event in the gaming industry calendar. The organisers confirmed that Lisbon will continue to host the summit, with next year’s edition already scheduled slightly later in September.
For attendees, exhibitors, and the city itself, SBC Summit 2025 was more than just an industry showcase – it was a statement of ambition and impact.
The post European Gaming Media Reports: SBC Summit 2025 – Lisbon Key Stats & Impact appeared first on European Gaming Industry News.
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Finland’s Gambling Reform Is Official – What Happens Next?
The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.
With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.
The Confirmed Timeline
With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.
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Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.
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2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.
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January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.
Entering the Finnish Market with Nordic Legal
Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.
Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.
Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.
Our Approach We focus on smart compliance:
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Reusing documentation where regulations overlap.
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Anticipating regulatory questions before they are asked.
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Aligning requirements for technical standards and responsible gambling.
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Engaging constructively with the Finnish authority to ensure a smooth process.
The Finnish Licence Application Package
To support your entry, we offer a comprehensive package designed to handle the heavy lifting:
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Translation of all required documents.
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Guidance and completion of complex application forms.
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Full project management from start to submission.
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Direct communication with the Finnish regulator on your behalf.
Next Steps
The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.
The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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