Connect with us

728x90 banner available here

Latest News

Does ChatGPT Traffic Actually Convert?

Published

on

Reading Time: 4 minutes

Affiliates are always on the hunt for the best organic traffic sources. They try, measure, monitor, change, but something is changing… The search, definitely! And so do organic traffic sources.

Traditionally, Google was the only real gateway to online traffic. Today, AI tools like ChatGPT are starting to send users directly to websites. According to Similiaweb research (2025), websites received 1.13 billion visits from AI referrals, a 357% increase compared to last year. Imagine that more than 80% of this traffic came from ChatGPT.

For affiliates, the point is not whether ChatGPT can bring traffic; it clearly can. The real challenge is turning those clicks into registrations and first-time deposits (FTDs).

At WINANDYOU Partners (BETANDYOU + CASINOANDYOU) affiliate network, ChatGPT has been proven to deliver registrations and FTDs consistently. In this article, we’ll provide our expert tips and actionable guidance on how to approach this traffic as a valuable but carefully managed channel.

Optimizing Your Content for ChatGPT

To consistently appear in ChatGPT’s answers, affiliates should focus less on keyword density and more on authority signals. The more authoritative, easy to scan, and verifiable your content is, the greater the chance not only of AI citation but also of converting clicks into registrations and first-time deposits. In practice, formats such as mini-research summaries, country-specific tables, structured FAQs, and step-by-step guides align directly with user intent and build trust by turning AI-driven traffic into real value.

Guides and FAQ Structures

Content written as simple step-by-step guides or FAQ sections works best with ChatGPT. The tool is built to answer questions, so when your page has clear questions and short answers, it’s easier for ChatGPT to use. For affiliates, this style is perfect for topics like bonus rules, deposit options, or compliance checklists. These are areas where users expect clarity and speed.

Don’t make guides too long. In our experience, ChatGPT prefers FAQ answers under 50–70 words. Anything longer gets summarized, and you lose the chance to highlight key CTAs like “Register” or “Claim Bonus.”

Common challenge: Partners sometimes forget to link back from FAQ answers to the deposit page. As a result, traffic lands on generic blog posts instead of converting pages.

Localized GEO Reference Guides

AI tools prefer content that gives clear answers to country-specific questions. Short GEO guides work really well, especially if they include links to regulators, tax offices, or licensing bodies. This makes your content both useful and trustworthy, which raises the chance of being cited. For affiliates, that’s the difference between writing a vague “betting in Europe” post and creating a guide for each country with official regulator links.

For ChatGPT, another effective GEO-related point is currency tables with minimum and maximum deposit limits according to each market. These tables not only match user intent but also provide clear, verifiable data that AI models are more likely to cite.

Based on WINANDYOU Partners (BETANDYOU + CASINOANDYOU) statistics, including details such as minimum and maximum deposit limits per GEO creates stronger trust signals for AI systems and directly supports higher FTD conversion rates.

Content Signals That Influence Citations

It’s not just what you write, but how you format it! At WINANDYOU Partners (BETANDYOU + CASINOANDYOU), we highlight that clear formatting increases the chance of citation. Clear H2/H3 headings, short bullet points, and bold key terms make your page easier for AI to read.

We advise our affiliates to add an “Updated on” date to highlight freshness and include a “Sources” section with links to official sites. At the same time, keep pages clean as sites overloaded with banners or pop-ups are often ignored by ChatGPT.

These elements make content more reliable and increase the chance that ChatGPT will cite your page.

Semantic Depth and Topical Authority

ChatGPT prefers content that shows full knowledge of a topic. Pages that explain related subtopics, use simple variations of keywords, and link to other helpful pages look stronger. The same EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) rule that matters for Google also matters for AI tools. When affiliates build groups of connected articles, it shows expertise and makes it more likely that ChatGPT will use their page as a main source.

Let’s imagine that you’re going to write an article on “How to deposit at an online bookmaker” topic. Instead of writing a huge article, create a small cluster:

  • One page for deposit methods
  • Another for KYC verification
  • Third for withdrawal timelines

This shows complete coverage of the player journey. At WINANDYOU Partners (BETANDYOU + CASINOANDYOU), we advise affiliates to build these clusters because ChatGPT is far more likely to cite content that looks trustworthy and reliable. This approach helped our partners improve their visibility in AI-generated answers, attract higher-quality traffic, and guide users more effectively from the first click to a completed FTD.

How To Measure ChatGPT Traffic

Tracking ChatGPT traffic effectively is key to understanding its real value. Affiliates need a system that not only captures visits but also follows users through the entire conversion path. The steps below outline a reliable approach to measure clicks, registrations, KYC completions, and FTDs from AI-driven referrals. Here are the simple steps of tracking traffic:

  • GA4 Tracking: Set up com / referral to monitor visits and engagement.
  • S2S Postbacks: Capture the full conversion funnel: click → registration → KYC → FTD directly in your partner platform.
  • Survey Badge: Add a simple “Where did you come from?” prompt to validate referral sources.

Together, these steps provide a clear, reliable view of how ChatGPT traffic converts into registrations and deposits.

Risks and Compliance Considerations

Effectively leveraging ChatGPT traffic requires strict regulatory alignment and clear risk management. Key points for affiliates:

  • Regulatory Compliance: Ensure all content meets age restrictions, GEO-specific gambling laws, and licensing requirements.
  • Transparent Messaging: Avoid misleading claims or guaranteed outcomes and clearly disclose terms and conditions.
  • Data Privacy: Respect GDPR/CCPA rules when tracking users through GA4 or S2S postbacks.
  • AI-Specific Limitations: Citation patterns change over time and traffic volumes are smaller than traditional channels, so continuous monitoring and adjustment is essential.

Pro Tip: Treat compliance as part of your conversion strategy. Trustworthy, transparent content builds user confidence and boosts FTD potential.

Let’s Maximize AI Traffic Together!

Yes, ChatGPT traffic exists and is growing. Its value comes from useful content and accurate attribution. Run a 30-day test, compare content clusters, and scale what delivers the best conversion rates!

Want to achieve more FTDs and capture high-quality organic traffic? Join the WINANDYOU Partners community today!

The post Does ChatGPT Traffic Actually Convert? appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen

Published

on

Reading Time: 2 minutes

Award-winning game studio Peter & Sons has expanded its reach in Denmark through a new partnership with Spillehallen, one of the country’s most trusted and innovative gaming brands.

Spillehallen is a 100% Danish-owned company with over 45 years of experience in the national gaming industry. Known for its craftsmanship and visionary development team, Spillehallen has successfully transitioned from the world of physical slot machines to the online space, bringing its rich legacy to Spillehallen.dk. The company’s goal has always been to recreate the authentic feel and functionality of traditional Danish slots while enhancing them with modern design and technology.

Through this collaboration, Spillehallen players will gain access to Peter & Sons’ expanding portfolio of video slots, celebrated for their handcrafted art, cinematic sound design, and imaginative mechanics. Titles such as Barbarossa, Voodoo Hex, and Wild One reflect the studio’s signature approach — blending storytelling, bold aesthetics, and engaging gameplay to create unforgettable experiences.

Denmark stands as one of Europe’s most mature and well-regulated iGaming markets, making it a natural fit for Peter & Sons’ continued growth strategy. The partnership with Spillehallen underscores the studio’s mission to deliver creative, story-rich, and premium-quality gaming experiences to players in regulated markets worldwide.

Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “We’re thrilled to partner with Spillehallen — a brand that shares our passion for quality, innovation, and entertainment. Their deep roots in Danish gaming and their modern approach to digital experiences make them the perfect partner for our continued expansion in Denmark.”

Jacob Frostholm, Casino Manager at Spillehallen added: “Peter & Sons’ games stand out for their artistic style and creative gameplay. We’re excited to bring their unique worlds to our players and continue building on our tradition of offering the best and most entertaining gaming experiences in Denmark.”

This partnership marks another key milestone for Peter & Sons as it continues its expansion across Europe following recent launches in markets such as the UK, Italy, and the Netherlands.

The post Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen appeared first on European Gaming Industry News.

Continue Reading

Latest News

MyEmpire Reborn: New Look, New Empires, New Features

Published

on

MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.

The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.

The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.

Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.

Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.

Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.

MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.

For more information and guidance, contact the team: https://www.miomedia.com/contact-us

Continue Reading

Latest News

iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report

Published

on

Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.

The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.

Readers will learn what to expect from:

  • Regulatory developments in the industry’s most attractive markets.
  • Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
  • New marketing models built on emotional intelligence and data ethics.
  • The role of Web3, stablecoins, and gamified well-being.
  • The growing influence of ESG on the iGaming sector.

The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.

“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.

The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.