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Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market

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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.

Methodology: How Growth Was Measured

To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.

Brands Showing Standout Growth in 2025

Strong outperformance highlights different paths to scale

Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.

LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.

BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.

Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.

Crypto-forward momentum and broader market depth

The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.

Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.

Market Maturity: Compliance, Trust, and UX Win

As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.

“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”

Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”

Trends Shaping the Next Phase of iGaming in Canada

  • Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
  • Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
  • SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
  • Compliance, transparency, and UX are central to sustainable market share gains.

Looking Ahead

The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.

As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.

The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kambi Group plc signs Turnkey Sportsbook partnership with multi-brand operator Glitnor Group

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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a long-term partnership with Glitnor Group (“Glitnor”), a multi-brand online gaming group, to provide its premium Turnkey Sportsbook to Glitnor’s growing portfolio of brands in multiple markets.

Under the terms of the agreement, Glitnor will replace its current B2B sportsbook provider with Kambi’s premium, end-to-end sportsbook technology and services, including its robust betting engine, AI-powered trading capabilities, award-winning Bet Builder product and regulatory compliance expertise.

Kambi’s Turnkey Sportsbook will power the operator’s full portfolio of online brands — which currently includes Lucky Casino, Happy Casino, Flax Casino and One Casino — in several markets such as Sweden and the Netherlands in Europe and Ontario in the Americas. Founded in 2018, Glitnor is led by an experienced management team comprised of industry leaders and entrepreneurs which founded some of the industry’s most renowned gaming brands.

Werner Becher, CEO of Kambi, said: “We are incredibly pleased to welcome Glitnor Group to the Kambi network following their decision to switch to our award-winning sportsbook. This multi-jurisdictional agreement is a testament to the strength of our premium Turnkey Sportsbook, proven to deliver cutting-edge technology that drives growth, ensures regulatory peace of mind and creates a world-class betting experience for players.”

Richard Brown, CEO of Glitnor Group, added: “Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering. Kambi’s market-leading technology, proven track record and unrivalled expertise give us the foundation to deliver a premium, seamless sports betting experience to our players. We’re confident this partnership will enable us to achieve long-term success in our core markets.”

The post Kambi Group plc signs Turnkey Sportsbook partnership with multi-brand operator Glitnor Group appeared first on European Gaming Industry News.

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Ganadu Gaming launches new brand Flamez, featuring top Pragmatic Play titles.

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 A successful online casino is only as good as its partnerships – and Ganadu Gaming is turning up the heat with the launch of Flamez, a bold new brand that brings together a premium gaming experience and top-tier content from leading providers including Pragmatic Play.

Flamez has been designed as a player-first platform, offering cutting-edge technology, a seamless user experience and over 4,000 of the world’s best slots, table games, and live casino content, including titles from Pragmatic Play’s diverse and innovative collection of online slots.

Flamez players will now be able to enjoy Pragmatic Play’s most iconic games, including Sweet Rush Bonanza, Big Bass Bonanza, Wolf Gold, The Dog House, Gates of Olympus and 5 Lions Megaways, among others. With new titles being released at a consistent rate, the award-winning Pragmatic Play portfolio adds proven player favourites and fresh content to the Flamez game lobby.

Sven de Waard, Head of Casino at Ganadu Gaming, said: “We’re proud to offer our Flamez players access to a top-tier games catalogue, which includes outstanding titles from Pragmatic Play. Their games are a must-have for any serious online casino, offering strong performance, engaging mechanics, and wide player appeal. We look forward to a successful partnership that brings more entertainment and choice to our users.”

The post Ganadu Gaming launches new brand Flamez, featuring top Pragmatic Play titles. appeared first on European Gaming Industry News.

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MGA Introduces Self-Assessment Tool to Help Individuals Assess Gambling Habits

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As part of its ongoing commitment to player protection, the Malta Gaming Authority (MGA) has announced the launch of an online Self-Assessment Tool, available in both English and Maltese, designed to help individuals reflect on their gambling habits and behaviour.

Developed in close collaboration with several key local organisations – namely Sedqa, Caritas Malta, the OASI Foundation and the Responsible Gaming Foundation – the tool is completely anonymous, free to use and accessible to all.

Rooted in the Problem Gambling Severity Index – a widely recognised, evidence-based screening tool – the questionnaire comprises nine straightforward questions. These aim to assess the extent of an individual’s gambling behaviour while also considering broader social and environmental influences.

The tool encourages self-reflection in an accessible way, helping players consider whether they may benefit from reaching out for professional guidance. Should a user’s results indicate the need for further support, they will be directed to one of the participating organisations, each of which serves as a trusted point of contact for advice and care. Information is also available on safer gambling tools, such as setting limits or using global bet-blocking tools.

This initiative represents a collaborative, people-first approach to player protection, working alongside local entities in Malta and Gozo to ensure that anyone experiencing gambling-related harm is not only informed but also supported.

The MGA encourages players to use the tool regularly as a way to monitor changes in their gambling behaviour over time and stay mindful of any change that may occur.

The post MGA Introduces Self-Assessment Tool to Help Individuals Assess Gambling Habits appeared first on European Gaming Industry News.

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