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Movers and Shakers: The Power of Visual Storytelling in iGaming
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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
By Qianqian Liu, Head of Art and Animation at Gaming Corps
In iGaming, attention is fleeting. Players scroll through lobbies packed with hundreds of titles, and their decision to click on a game often happens in the space of a second or two. While mechanics and math models keep players engaged over time, it’s usually the artwork that determines whether they choose to play in the first place.
Over the course of my career in game art, I have seen how critical those first impressions are. High-quality visuals instantly communicate professionalism, entertainment value, and trustworthiness. They set the stage for the entire player experience. A game that looks polished and approachable has a far greater chance of being tried, while a title that looks confusing or underdeveloped risks being ignored entirely.
A clear example of this philosophy in action is Gaming Corps’ hugely popular title 3 Pigs of Olympus. The game takes familiar Greek mythology and reimagines it through the lens of humour and charm, with Zeus, Poseidon, and Hades brought to life as playful piggy banks. The reinterpretation not only provides an immediate hook in the lobby but also creates a warm, entertaining atmosphere that resonates once the reels begin to spin.
Artwork as the emotional bridge
Artwork does more than simply attract attention; it acts as the emotional bridge between mechanics and the player. Even the most innovative math model will fall flat if it is not supported by visuals that spark curiosity, delight, or connection. In 3 Pigs of Olympus, what could have been a straightforward “three pots” mechanic is transformed into something more memorable through character-driven design. The piggy gods inject humour and personality, transforming a familiar structure into an engaging journey.
When players feel amused, intrigued, or invested in the visual world, they are more likely to keep playing. That emotional response extends gameplay beyond outcomes, making the process enjoyable in itself.
Collaboration from concept to delivery
At Gaming Corps, this philosophy is embedded in the creative process. Artists, designers, and developers work together from the very beginning of a project to ensure that visuals are not only beautiful but functional and aligned with gameplay.
During concept development, sketches and ideas are exchanged with constant input from design and development teams. This ensures clarity in symbols, smooth performance across devices, and readability in fast-paced play. By working as one unit, the final product achieves balance: artwork that is aesthetically striking while seamlessly supporting the game loop.
In a space where milliseconds of attention matter, this alignment makes a huge difference.
The measurable impact of artwork
The impact of quality artwork can be seen in tangible performance metrics. Games with clear, polished, and charming visuals tend to perform better in lobbies, as players are naturally drawn to them. Over time, strong visuals also influence retention, as players enjoy not only the mechanics but the personality and atmosphere of the game.
Clarity plays an important role in this. When symbols are instantly understandable, players can grasp the rules quickly, without unnecessary cognitive effort. This lowers friction and allows them to focus on enjoyment.
In the case of 3 Pigs of Olympus, this combination of charm and clarity translated into strong lobby performance and improved long-term engagement. These results reaffirm what I have long believed: visuals are not just surface-level appeal, but an integral driver of success.
Elevating visual design
For studios and artists looking to elevate their visual design, several principles can make a significant impact. Clarity should always come first: every symbol and element must be instantly readable, no matter the screen size. Personality, however, is what makes clarity memorable. A symbol that is both clear and charming creates a lasting impression.
Drawing from familiar themes can also be powerful, but the key lies in reinterpreting them in unexpected ways. Myths, stories, and cultural motifs are instantly recognisable, but when paired with humour or novelty, they stand out from the crowd. Consistency across all elements, from background art to UI, reinforces trust and gives the game a polished identity.
Most importantly, artists should not work in isolation. Visuals must be part of the game loop, enhancing the mechanics rather than sitting apart from them. When art is integrated into the full development process, it becomes more than decoration; it becomes a core driver of readability, emotion, and excitement.
The post Movers and Shakers: The Power of Visual Storytelling in iGaming appeared first on European Gaming Industry News.
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Finland’s Gambling Reform Is Official – What Happens Next?
The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.
With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.
The Confirmed Timeline
With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.
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Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.
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2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.
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January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.
Entering the Finnish Market with Nordic Legal
Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.
Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.
Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.
Our Approach We focus on smart compliance:
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Reusing documentation where regulations overlap.
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Anticipating regulatory questions before they are asked.
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Aligning requirements for technical standards and responsible gambling.
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Engaging constructively with the Finnish authority to ensure a smooth process.
The Finnish Licence Application Package
To support your entry, we offer a comprehensive package designed to handle the heavy lifting:
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Translation of all required documents.
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Guidance and completion of complex application forms.
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Full project management from start to submission.
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Direct communication with the Finnish regulator on your behalf.
Next Steps
The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.
The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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