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Collaboration supports ELA’s growth while aligning with ComeOn’s focus on personalisation

ELA Games, a dynamic and innovative game development studio, is proud to announce a strategic partnership with ComeOn Group, a leading multi-brand iGaming operator. This collaboration marks a renewed commitment to creating immersive, personalised entertainment that delights and retains players.

ComeOn Group operates a proprietary in-house platform and a robust sportsbook function, enabling it to control and enhance every player touchpoint. The company has reinforced its strategy of data-driven personalisation, investing in technology and innovation to deliver tailored content and experiences to individual players.

Players across ComeOn Group’s brands will now have access to a selection of ELA Games’ most engaging titles, including Flame Fruits Frenzy, Cash of Gods, and Rabbit Winpot. Integrated into ComeOn’s proprietary in-house platform, these games form part of the company’s broader strategy to deliver personalised, dynamic experiences tailored to individual player preferences. By combining high-quality content with intelligent platform capabilities, ComeOn strengthens its ability to drive smarter content curation, targeted promotions, and enhanced engagement – ultimately maximising both player satisfaction and long-term retention.

Greg Kett, Director of Casino at ComeOn Group, said: “Personalising the player experience is at the heart of our product strategy. Through our in-house platform, sportsbook capabilities, and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”

ELA Games’ Managing Director, Marharyta Yerina, adds: “We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours. ComeOn’s commitment to personalisation, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.”

This partnership is a synergy of platform, product, and personalisation strategy. It underscores ELA Games’ mission to deliver best-in-class content and affirms ComeOn Group’s continued investment in personalisation, sportsbook development, and platform innovation.

The post ELA Games Joins Forces With ComeOn Group to Deliver Engaging Player Experiences appeared first on European Gaming Industry News.

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The walls are closing in on the mobile app store duopoly, according to a major new survey of senior game developers. Aptoide, the original independent app store on Android and iOS, today published a landmark study, CTRL. ALT. DEL. Reclaiming The Game Distribution Landscape, spotlighting a major appetite among mobile game developers to break away from the dominance of Google and Apple.

Surveying over 300 senior-level professionals across mobile game studios in the US and UK, the research is an urgent call for change towards a more diverse distribution ecosystem – revealing that 84% of developers believe the industry can no longer survive under the stranglehold of just two storefronts.

The data paints a picture of an ecosystem at breaking point, with 67% fearing their reliance and dependence on Apple and Google. Growing dissatisfaction continues to become the norm as 51% cite exorbitant app store fees and marketing costs as their biggest pain point. Looking forward to the next five years, 74% of developers expect alternative app stores to play an essential role in their distribution mix.

This move toward a multi-channel approach is driven by a significant opportunity for growth. 73% anticipate double-digit revenue growth from embracing them, citing access to fresh user bases (42.8%) and greater freedom from restrictive policies (42.4%).

Paulo Trezentos, CEO and Co-Founder of Aptoide, said:

“The mobile game ecosystem is overdue for a reset. For too long, an entrenched duopoly has stifled commercial and creative potential, setting too many rules and taking too much revenue. Our findings confirm that developers are ready to reclaim control. A new wave of opportunity is emerging through alternative app stores – platforms that offer game makers greater control, better economics, and access to untapped audiences.”

According to JoyNet Games:

“The shift towards alternative distribution is no longer theoretical. Alternative distribution channels help us reach a broader audience, reduce dependency on a single platform, and provide more flexible marketing strategies. They also allow for cost optimization and improved profitability.”

Key Findings from CTRL. ALT. DEL.

• The Duopoly: 87% of senior developers say the vast majority of their revenue still comes from Google and Apple stores.

• Industry Dissatisfaction: This means 67% fear the risks of their reliance on Google and Apple, and 84% demand a more diverse ecosystem;

• Developer Pain Points: 51% cite punishing fees as their top frustration, followed by spiraling acquisition and marketing costs (46%), inflexible policies (44%) and persistent discoverability struggles (43%).

• Walled Gardens: 50% are concerned Apple and Google prioritize their own services.

• The Alt-Store Opportunity: 73% expect double-digit revenue growth from publishing to alternative stores.

• Perceived Benefits: Access to new users (43%) and greater freedom from restrictive policies (42.4%) are seen as the top advantages.

• Future Outlook: 74% believe alternative app stores will be a core part of their distribution mix within five years, rising to 86% in the US.

The post 84% OF MOBILE GAME DEVELOPERS DEMAND END TO MOBILE GAMING’S DISTRIBUTION DUOPOLY appeared first on European Gaming Industry News.

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The Esports Integrity Commission (ESIC) is pleased to welcome BETBY as its newest Tier 1 Anti-Corruption Partner. As a sportsbook solutions provider operating across global markets, BETBY’s collaboration with ESIC demonstrates a commitment to mitigating integrity risks within the esports ecosystem.

ESIC’s Anti-Corruption Supporter program brings together betting operators and key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Supporters play a vital role in safeguarding esports from threats such as match manipulation, betting fraud, and related integrity breaches by providing data and operational cooperation in ESIC’s monitoring and enforcement framework.

As part of its Tier 1 Anti-Corruption Partner role, BETBY will share critical insights with ESIC, enhancing the Commission’s capacity to identify and address potential risks in real time. BETBY’s cooperation strengthens ESIC’s ability to protect the integrity of competitions and reinforces BETBY’s alignment with global standards of transparency and accountability in esports betting operations.

By joining ESIC’s Anti-Corruption Supporter program, BETBY becomes part of a global network of operators and stakeholders working with ESIC to uphold fairness, credibility, and trust within the esports ecosystem. This collaboration highlights the shared industry responsibility to establish sustainable standards of integrity and ensure long-term confidence in the growth of esports and esports betting.

Stephen Hanna, CEO of ESIC, commented: “BETBY’s recognition as a Tier 1 Anti-Corruption Partner reflects a shared commitment to strengthening the integrity framework of the global esports ecosystem. ESIC’s Anti-Corruption Supporter program relies on the proactive cooperation of stakeholders like BETBY, whose data and operational insights contribute directly to our ability to identify and mitigate integrity threats. This cooperation is another important step towards ensuring that esports competitions remain fair, credible, and sustainable for all participants and stakeholders.”

Leonid Pertsovskiy, CEO at BETBY added: “Integrity has always been at the heart of BETBY’s values and vision. Esports is one of the fastest-growing sectors in our industry, and with that growth comes a responsibility to ensure it develops on a foundation of fairness, trust, and transparency. By joining forces with ESIC, we are not only supporting higher standards of governance in esports, but also reaffirming our dedication to creating a sustainable and ethical competitive environment. At BETBY, we believe that innovation and excellence can only thrive when they are built on integrity, and this partnership reflects our long-term commitment to the future of esports.”

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