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TaDa Launches Slot Games in Sweden, Breaking into Established Market
Reading Time: 5 minutes
Launching a new company and new products in emerging markets takes skill and discipline to achieve success: but entering an established and sophisticated iGaming market requires an entirely different approach. Announcing receipt of the Swedish Spelinspektionen licence in June 2024 was TaDa’s first step to approaching this exciting but very crowded market.
Subsequently, the innovative content provider has been working behind the scenes to gather deep data and market understanding to ensure that launch day would be a guaranteed success. Read on to find out more about TaDa’s long-term plans for building its brand in one of iGaming’s more iconic and demanding jurisdictions.
Is iGaming in Sweden a Saturated Market?
A long-term regulated market since 1 January 2019, Sweden is an innovative hub for the iGaming industry across all verticals, making it a key destination for ambitious content providers.
But having played a very significant role in developing and popularising the industry, especially via software providers, regulations and mobile-optimised slot game design, is there any potential for new entrants?
Currently, CAGR is estimated about 3–6% meaning that by-2030, iGaming is expected to be worth around €2.0–2.3BN (SEK 22–25BN). This matches other European market estimates for steady but not explosive growth in the regulated sector and requires a specific type of content provider to be able to deliver differentiation and innovation in a very established and crowded market.
The Importance of Licencing and Certification
With clear licencing regimes and growing regulatory oversight designed to reduce legal ambiguity and deliver more stable potential revenue, regulated markets are tightening their controls against unlicenced operators. This also increases the value of being licenced and certified, something TaDa has focused on across the last two years.
Consequently, anticipating that regulation across Europe and indeed globally would only increase in both scope and demands, TaDa set its go to market strategy to secure licences for regulated markets across Europe first and subsequently begin its B2B development building.
In this way, TaDa integrations are always a compliant, fully tested and secure process for its clients and deliver the right products and services for players.
Ensuring technical readiness, expert localisation and certification for all games aimed at regulated markets enables TaDa quickly to deliver highly successful engagement and retention figures for casino operators, plus scale via aggregator integrations.
Announcing TaDa’s First Integration with Videoslots
TaDa successfully received its Spelinspektionen licence in a shorter than anticipated timeframe and, following deep data mining and review of its localisation strategy, was ready to go live in May 2025. The first integration is with Videoslots with distribution through Light & Wonder Inc.
Currently home to over 7,000 games, Videoslot’s clients will now have access to TaDa’s innovative portfolio including Fortune Coins; Jackpot Joker; Pirate Queen 2; and Devil Fire 2.
Part of the Hit the Cash concept, Fortune Coins is the first release in the series.
Hit the Cash is designed around three interconnecting mechanics of Multipliers, Lock & Respin and Jackpots. Played out on a 3×3 grid with 5 fixed paylines and 3,000x max win, Fortune Coins is a classic fruit slot with a twist.
Enhanced with Fortune Coins and Fortune Coin Bonus symbols, the polished visuals and crisp graphics highlight the clean interface for players without making the slot appear basic.
The gameplay is built around proven mechanics and nostalgic fruit symbols but delivers a twist in the tale as collector coins can appear in both the base and bonus games, triggering jackpots and accumulating wins, plus a random bonus game can trigger any time.
Fortune Coin symbols only appear on the 1st and 3rd reel in all rounds.
The top of the screen will display the bonus, which is the player’s bet amount x multiplier of x1, x2, x3, x5, x8, x10, and x12 the player bet.
The Fortune Coin Bonus symbol, appearing only on reel 2 is both a collector and a trigger for the bonus game. During the bonus round, multiple collector coins can be active at once, increasing the chance of accumulating higher payouts.
Players can also win one of four dynamically fixed jackpots, with the top prize reaching up to 1,000x the stake.
Keeping players on high alert, in the main game, when any Fortune Coins appear they will fly to the pile of coins on the top of the screen and can randomly trigger the “Throw Fortune Coins” feature.
When triggered, the pile of coins will throw at least 1 and up to 9 Fortune Coins on to the grid, maximising a bonus win potential and definitely helping players hit the cash.
Jackpot Joker
When the saucy Joker tells you it’s showtime, you’d better believe her. This game may seem like a classic fruit inspired slot with a 3×3 grid and five fixed paylines. But when you see the numbers, it’s a whole new story.
Multipliers, a unique free respin bonus and four fixed multiplier jackpots drive the excitement for up to 15,000x.
Each spin, there’s a chance to add a multiplier win of x1, x2, x3, x5, x10 and a very welcome x15 so the total win for that round = (total line wins or jackpot wins) x the multiplier x bet!
Even better, the multiplier obtained can also be applied to the jackpot prize. Three jackpot symbols will trigger one of four jackpots: the prize is the player’s bet x the fixed multiplier for Minor (5x-10x); Major (15x-30x); Grand (50x-200x) and a whopping 1,000x for the Joker Jackpot.
Adding a twist to the excitement, if two Jackpot symbols land in a non-winning combination, the “Extra Buy” feature is triggered. After purchasing, the two reels will remain in place while the remaining reels spin once more. This feature can be repurchased until triggering the Jackpot Free Spin game.
This innovative interplay of mechanics and features for big win potential with nostalgia inducing symbols and graphics has seen Jackpot Joker take the top spot in multiple markets.
Pirate Queen 2
Set sail for adventure and wealth with the dancing Pirate Queen who offers free spins, cascading reels and Bomb bonus multiplying multipliers that can be accumulated to give up to 5,000x max win.
A player favourite feature, cascading reels, appears in Pirate Queen 2 and can create multiple winning combinations with one spin when eight or more identical symbols land. After every spin, winning combinations are paid and all winning symbols disappear. Empty positions are replaced with new symbols until no more winning combinations appear.
Packed with winning chances in both the base game and free game, the black Bomb bonus symbols bring multipliers of 2x to 100x and wins resulting from eliminations are multiplied by the bonus multiplier! When multiple bonus symbols appear in the same game, the multiplier effect is added.
And, if that were not treasure enough, the fiery Super Bomb bonus will deliver multipliers from 200x or 500x to an incredible 1,000x that will be added to the win!
During each calculation of win points in the free game, the current prize multiplier will be retained and added to the win points multiplier effect for the next time players win with a Bomb bonus combination. No wonder the Pirate Queen is dancing!
Devil Fire 2
Smoking hot gameplay and fiery wins have made this a player favourite through 3-row, 5-reels and 40 paylines, generous free spins, multiple bonus win potential and four fixed jackpots alongside stunning animations and a heavy metal inspired soundtrack for 15,000x max win.
The Devil Wild will only appear on the central position of the three rows, five reels grid. Once free spins begin, the Devil Wild locks into position, increasing payout potential and boosting your chance of triggering one of the Mini, Minor, Mega or Grand jackpots.
Bonus symbols are padlocked and will only unlock with the appearance of the little Devil Wild who will collect all the values, add them together and apply them to your win.
He’s a very generous little Devil Wild as he can also trigger the Free Game. Throwing gold coins to the flying Piggy Banks either side of the grids, six free spins could be randomly triggered when the piggy bank swells and bursts.
Mixing quirky humour and dynamic gameplay, Devil Fire 2 is beloved by operators as well as players as its simple rules and quickfire rounds keep players engaged and ready to come back for more.
What Players in Sweden Can Expect from TaDa Gaming
With a portfolio of 200+ RNG titles to choose from and constantly growing, players in Sweden can anticipate an avalanche of diverse gaming experiences still to come.
Initially, TaDa and its partners will focus on delivering slots but according to industry surveys, gaming in Sweden is currently seeing a rise in social multiplayer formats, with 65% of Swedish gamers playing cooperatively.
Additionally, Sweden’s gaming market saw 58% of Swedish Gen Z accessing hybrid arcade and VR formats. These older digital natives are the strongest demographic making the crossover from digital to iGaming and TaDa’s fish-shooting releases have become a natural destination.
The post TaDa Launches Slot Games in Sweden, Breaking into Established Market appeared first on European Gaming Industry News.

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ELA Games Joins Forces With ComeOn Group to Deliver Engaging Player Experiences
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Collaboration supports ELA’s growth while aligning with ComeOn’s focus on personalisation
ELA Games, a dynamic and innovative game development studio, is proud to announce a strategic partnership with ComeOn Group, a leading multi-brand iGaming operator. This collaboration marks a renewed commitment to creating immersive, personalised entertainment that delights and retains players.
ComeOn Group operates a proprietary in-house platform and a robust sportsbook function, enabling it to control and enhance every player touchpoint. The company has reinforced its strategy of data-driven personalisation, investing in technology and innovation to deliver tailored content and experiences to individual players.
Players across ComeOn Group’s brands will now have access to a selection of ELA Games’ most engaging titles, including Flame Fruits Frenzy, Cash of Gods, and Rabbit Winpot. Integrated into ComeOn’s proprietary in-house platform, these games form part of the company’s broader strategy to deliver personalised, dynamic experiences tailored to individual player preferences. By combining high-quality content with intelligent platform capabilities, ComeOn strengthens its ability to drive smarter content curation, targeted promotions, and enhanced engagement – ultimately maximising both player satisfaction and long-term retention.
Greg Kett, Director of Casino at ComeOn Group, said: “Personalising the player experience is at the heart of our product strategy. Through our in-house platform, sportsbook capabilities, and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”
ELA Games’ Managing Director, Marharyta Yerina, adds: “We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours. ComeOn’s commitment to personalisation, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.”
This partnership is a synergy of platform, product, and personalisation strategy. It underscores ELA Games’ mission to deliver best-in-class content and affirms ComeOn Group’s continued investment in personalisation, sportsbook development, and platform innovation.
The post ELA Games Joins Forces With ComeOn Group to Deliver Engaging Player Experiences appeared first on European Gaming Industry News.
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84% OF MOBILE GAME DEVELOPERS DEMAND END TO MOBILE GAMING’S DISTRIBUTION DUOPOLY
Reading Time: 2 minutes
The walls are closing in on the mobile app store duopoly, according to a major new survey of senior game developers. Aptoide, the original independent app store on Android and iOS, today published a landmark study, CTRL. ALT. DEL. Reclaiming The Game Distribution Landscape, spotlighting a major appetite among mobile game developers to break away from the dominance of Google and Apple.
Surveying over 300 senior-level professionals across mobile game studios in the US and UK, the research is an urgent call for change towards a more diverse distribution ecosystem – revealing that 84% of developers believe the industry can no longer survive under the stranglehold of just two storefronts.
The data paints a picture of an ecosystem at breaking point, with 67% fearing their reliance and dependence on Apple and Google. Growing dissatisfaction continues to become the norm as 51% cite exorbitant app store fees and marketing costs as their biggest pain point. Looking forward to the next five years, 74% of developers expect alternative app stores to play an essential role in their distribution mix.
This move toward a multi-channel approach is driven by a significant opportunity for growth. 73% anticipate double-digit revenue growth from embracing them, citing access to fresh user bases (42.8%) and greater freedom from restrictive policies (42.4%).
Paulo Trezentos, CEO and Co-Founder of Aptoide, said:
“The mobile game ecosystem is overdue for a reset. For too long, an entrenched duopoly has stifled commercial and creative potential, setting too many rules and taking too much revenue. Our findings confirm that developers are ready to reclaim control. A new wave of opportunity is emerging through alternative app stores – platforms that offer game makers greater control, better economics, and access to untapped audiences.”
According to JoyNet Games:
“The shift towards alternative distribution is no longer theoretical. Alternative distribution channels help us reach a broader audience, reduce dependency on a single platform, and provide more flexible marketing strategies. They also allow for cost optimization and improved profitability.”
Key Findings from CTRL. ALT. DEL.
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The Duopoly: 87% of senior developers say the vast majority of their revenue still comes from Google and Apple stores.
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Industry Dissatisfaction: This means 67% fear the risks of their reliance on Google and Apple, and 84% demand a more diverse ecosystem;
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Developer Pain Points: 51% cite punishing fees as their top frustration, followed by spiraling acquisition and marketing costs (46%), inflexible policies (44%) and persistent discoverability struggles (43%).
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Walled Gardens: 50% are concerned Apple and Google prioritize their own services.
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The Alt-Store Opportunity: 73% expect double-digit revenue growth from publishing to alternative stores.
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Perceived Benefits: Access to new users (43%) and greater freedom from restrictive policies (42.4%) are seen as the top advantages.
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Future Outlook: 74% believe alternative app stores will be a core part of their distribution mix within five years, rising to 86% in the US.
The post 84% OF MOBILE GAME DEVELOPERS DEMAND END TO MOBILE GAMING’S DISTRIBUTION DUOPOLY appeared first on European Gaming Industry News.
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BETBY JOINS ESIC AS OFFICIAL TIER 1 ANTI-CORRUPTION PARTNER
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The Esports Integrity Commission (ESIC) is pleased to welcome BETBY as its newest Tier 1 Anti-Corruption Partner. As a sportsbook solutions provider operating across global markets, BETBY’s collaboration with ESIC demonstrates a commitment to mitigating integrity risks within the esports ecosystem.
ESIC’s Anti-Corruption Supporter program brings together betting operators and key industry stakeholders who contribute directly to the detection, analysis, and investigation of suspicious betting activity. Supporters play a vital role in safeguarding esports from threats such as match manipulation, betting fraud, and related integrity breaches by providing data and operational cooperation in ESIC’s monitoring and enforcement framework.
As part of its Tier 1 Anti-Corruption Partner role, BETBY will share critical insights with ESIC, enhancing the Commission’s capacity to identify and address potential risks in real time. BETBY’s cooperation strengthens ESIC’s ability to protect the integrity of competitions and reinforces BETBY’s alignment with global standards of transparency and accountability in esports betting operations.
By joining ESIC’s Anti-Corruption Supporter program, BETBY becomes part of a global network of operators and stakeholders working with ESIC to uphold fairness, credibility, and trust within the esports ecosystem. This collaboration highlights the shared industry responsibility to establish sustainable standards of integrity and ensure long-term confidence in the growth of esports and esports betting.
Stephen Hanna, CEO of ESIC, commented: “BETBY’s recognition as a Tier 1 Anti-Corruption Partner reflects a shared commitment to strengthening the integrity framework of the global esports ecosystem. ESIC’s Anti-Corruption Supporter program relies on the proactive cooperation of stakeholders like BETBY, whose data and operational insights contribute directly to our ability to identify and mitigate integrity threats. This cooperation is another important step towards ensuring that esports competitions remain fair, credible, and sustainable for all participants and stakeholders.”
Leonid Pertsovskiy, CEO at BETBY added: “Integrity has always been at the heart of BETBY’s values and vision. Esports is one of the fastest-growing sectors in our industry, and with that growth comes a responsibility to ensure it develops on a foundation of fairness, trust, and transparency. By joining forces with ESIC, we are not only supporting higher standards of governance in esports, but also reaffirming our dedication to creating a sustainable and ethical competitive environment. At BETBY, we believe that innovation and excellence can only thrive when they are built on integrity, and this partnership reflects our long-term commitment to the future of esports.”
The post BETBY JOINS ESIC AS OFFICIAL TIER 1 ANTI-CORRUPTION PARTNER appeared first on European Gaming Industry News.
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