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Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.

The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics — fast, engaging, and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.

With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior.

Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV.

The launch in the Romanian market builds upon Soft2Bet’s recent success with Don.Ro, a brand that was recently recognised as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet again demonstrates how its platform excellence consistently translates into compelling new market entries.

“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” highlighted Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”

Swiper introduces several key features to local players :

• One-handed swipe navigation for rapid game discovery
• Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
• Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
• Localised promotions tied directly to Romanian events and holidays
• The design is adapted to local player preferences and cultural context

Zuckerberg further commented, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”

Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper, powered by Soft2Bet’s expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe, and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Bet’s commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.

Launch video:

The post Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform appeared first on European Gaming Industry News.

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Digitain joins The European Lotteries (EL) as an Associate Member, expanding its impact across Europe’s regulated lottery and gaming markets.

Digitain, a leading provider of sports betting and casino platform technology, is proud to announce that it has been granted Associate Membership by The European Lotteries (EL), marking a significant milestone in the company’s expansion strategy.

The European Lotteries is the European umbrella organization of national lotteries operating games of chance, including sports betting. EL promotes best practices, responsible gaming, and innovation in the lottery sector, providing a platform for collaboration, knowledge sharing, and advocacy among its members.

The membership was initially achieved on a provisional basis in February 2025 and has now been officially confirmed by the EL General Assembly on September 17, 2025.

Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: “Being welcomed into The European Lotteries as an Associate Member is a significant recognition of our commitment to delivering reliable, innovative, and fully compliant gaming solutions. This membership opens new opportunities for collaboration with Europe’s leading lottery operators, allowing us to further contribute to the growth and modernization of the sector.

Beyond the technical aspects, this membership offers us a unique opportunity to collaborate closely with EL members, exchange insights, and contribute to industry-wide initiatives promoting responsible gaming and innovation. We are proud to be part of a network that shares our values and commitment to excellence.”

The European Lotteries representatives commented: “The European Lotteries is pleased to welcome Digitain as an Associate Member. Their proven expertise in gaming technology and strong commitment to responsible practices make them an invaluable partner for our members. We look forward to collaborating closely to drive innovation, share best practices, and support sustainable growth across the European lottery sector.”

The approval underscores Digitain’s commitment to upholding the highest standards of integrity and responsible gaming while strengthening its presence within the European lottery and gaming sector. Additionally, it reflects the company’s ongoing dedication to providing advanced, compliant, and adaptable gaming solutions for regulated markets worldwide.

The post Digitain Granted Associate Membership by European Lotteries appeared first on European Gaming Industry News.

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Leading online gaming firm SportPesa will reaffirm its commitment to social impact by taking part in the 2025 October Breast Cancer Awareness Month (BCAM) campaign.

Throughout the month, the gaming company will run a special campaign dubbed SportPesa In Pink aimed at raising awareness, celebrating the resilience of those fighting cancer and promoting early detection across all its markets in Kenya, Tanzania, South Africa, the United Kingdom and the Isle of Man.

The campaign will see SportPesa integrate the colour pink across its digital platforms, events and partner activations while employees, stakeholders and associates will adorn pink during their various activities, symbolising solidarity with breast cancer warriors and their families.

Being the main sponsor of football giants Gor Mahia, Shabana, Murang’a Seal and the Kenya 7s rugby team as well as Kenya Cup side Nondescripts RFC, SportPesa will collaborate with the teams to spread awareness to fans all across the country through various channels.

Breast Cancer Awareness Month, marked every October, unites people worldwide in the mission to increase awareness and reduce the stigma around breast cancer through education, support and fundraising.

SportPesa’s involvement underscores how corporate organisations can leverage their influence to drive meaningful social change.

The post SportPesa Goes Pink for 2025 October Breast Cancer Awareness Month appeared first on European Gaming Industry News.