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Boomerang Partners case study: The Belg Group PPC founder, Belg Lazarov, shares his experience of participating in the Golden Boomerang League
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From September 1 to October 31, Boomerang Partners is hosting the Golden Boomerang League. This new sports traffic tournament is open to both existing and new partners of the company. To qualify for the final prize draw, participants must generate 20+ sports FTDs across brands within the Boomerang portfolio. The grand prize includes automatic qualification for the third season of the annual global traffic tournament for affiliate teams – the Golden Boomerang Awards 2026. As the Official Regional Partner of AC Milan, Boomerang Partners is also offering 2x AC Milan Experience packages, including flights, accommodation, and tickets to an AC Milan match at the iconic San Siro Stadium in Milan.
One of the successful participants of the Golden Boomerang League 2025 is belg.group — a top-tier digital lab specializing in traffic generation. Belg Lazarov, CEO and Founder of the company, gave an interview in which he shared his team’s impressions of participating in the tournament and discussed its competitive advantages in the affiliate marketing industry.
1 What did participating in the Golden Boomerang League mean to you – what was the key motivator for joining the tournament?
For us, the Golden Boomerang League was a real breath of fresh air. Our daily work is engaging, but it can get routine at times. A tournament like this reignites that competitive spark, adds a new dynamic to our workflow, and motivates the team to give it their all. And of course, the chance to win some great rewards and gain recognition makes the whole event even more appealing. It’s the perfect mix of a professional challenge and a thrilling experience!
2 How would you evaluate the Golden Boomerang League format, where only 20 sports FTDs are needed to qualify for the final prize draw?
We think the 20 FTDs threshold to qualify for the prize draw is very well-balanced and accessible. Based on our analysis of the competition this time, the bar could have been set higher, but the current level makes the tournament attractive for a wide range of participants. It’s a great opportunity for teams of all sizes to prove themselves in a high-profile event without feeling like there’s an insurmountable barrier to entry.
3 To what extent do you believe such tournaments help affiliate teams grow and boost their performance?
Tournaments like these are more than just a competition; they are a powerful catalyst for growth. They give affiliate teams a chance not only to showcase a high level of professionalism but also to make a name for themselves in the market. In a competitive environment, these events become a unique platform for self-promotion, which opens up new prospects for development. It’s an opportunity you can’t afford to miss.
4 You know that the winners of the Golden Boomerang League get the opportunity to attend the Golden Boomerang Awards 2026 ceremony. What does this chance to be among the best and be present at such an event mean to you?
For us, attending the Golden Boomerang Awards ceremony is more than just a prize; it’s a testament to our hard work. Unfortunately, last year, circumstances prevented us from attending, and we still regret it. Missing out on the chance to network with industry leaders, meet legends of world sports, and spend an unforgettable evening among colleagues was truly disappointing. That’s exactly why this time we are determined – we will definitely be there!
5 Golden Boomerang is not just a competition, but also has a strong community element. Do you feel a sense of involvement and team spirit when participating in such projects?
Sure! Taking part in projects like this truly ignites a team spirit and healthy rivalry. Interacting with other tournament participants sparks a competitive fire, and the good-natured ribbing from both sides fuels our desire to put our best foot forward and prove that we can lead the pack. This sense of competition creates a unique atmosphere that motivates us to push further and achieve more.
6 From your point of view, how important is a reliable partner and transparent conditions in such competitions? What do you value in your cooperation with Boomerang Partners?
Let’s start with this: a reliable partner in our field is 50% of success. And when we found ourselves in the safe hands of Kristina (our dear account manager), our chances of success increased by another ten percent, if not more. We’re talking about complete transparency in statistics of any format, literally round-the-clock operational resolution of any issue, and the mobilization of all relevant departments to tackle tasks and problems. This is their standard operating procedure, an axiom. And listen, Kristina and her team are always on our side in any disputed matter. Always! We have never encountered this level of care, professionalism, and openness with anyone else in the market. They truly set the gold standard that others should learn from.
7 What strengths distinguish your team from other players in the market?
Our team stands out due to our unconventional approach to work. We aren’t afraid to experiment and implement bold, sometimes unexpected, even seemingly counterintuitive, solutions that ultimately give us a competitive edge. This mentality allows us to find unique paths to achieve our goals and always stay one step ahead.
8 How do you assess the current state of the iGaming market and the key trends that will define its development in the coming years?
The current iGaming market is going through a stage of consolidation. Following the recent regulatory changes, the influx of new teams is minimal, while mid-tier operators are either restructuring or leaving the market altogether. It’s a survival of the fittest – those who have managed to adapt, implement innovative approaches, and overhaul their processes.
In the coming years, the key trend, as cliché as it might sound, will be people. The specialists who can react swiftly to changes and offer unique solutions will be the ones setting the tone for the entire industry.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s client portfolio contains 13 brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
About belg.group
belg.group is a dynamic digital marketing laboratory specializing in traffic generation. Founded in 2018 with a focus on PPC traffic generation, the company launched its first owned media product, a dedicated betting community, in 2020. Its media-buying team boasts over 8 years of experience.
The post Boomerang Partners case study: The Belg Group PPC founder, Belg Lazarov, shares his experience of participating in the Golden Boomerang League appeared first on European Gaming Industry News.
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MyEmpire Reborn: New Look, New Empires, New Features
MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.
The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.
The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.
Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.
Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.
Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.
MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.
For more information and guidance, contact the team: https://www.miomedia.com/contact-us
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iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report
Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.
The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.
Readers will learn what to expect from:
- Regulatory developments in the industry’s most attractive markets.
- Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
- New marketing models built on emotional intelligence and data ethics.
- The role of Web3, stablecoins, and gamified well-being.
- The growing influence of ESG on the iGaming sector.
The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.
“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.
The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
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Boomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome
Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:
- Signed Luka Modrić (football legend and AC Milan player) jersey
- Apple iPhone 17 Pro Max 256GB Deep Blue
- Ray-Ban | Meta Wayfarer smart glasses
- Apple AirPods Pro 3
To try their luck in the gift auction, SiGMA Rome participants must visit the Boomerang Partners booth on November 4th and 5th and perform various tasks. For completing them, they will receive special chips of different denominations. The more chips they have, the higher their chances of winning in the auction. Details can be obtained from the hostess at the booth.
The final will take place on November 5th at 4:00 PM. On the same day, Boomerang Partners will announce the winners of their first sports traffic tournament, the Golden Boomerang League, which ran from September 1st to October 31st. All affiliate teams, including current and new partners of the company, who managed to generate 20+ FTDs on the brands from its client portfolio, have qualified for the prize draw. The prize for first place is direct access to the Golden Boomerang Awards 2026. Participants who place second and third will receive an AC Milan Experience package, which includes paid flights, accommodation, and attendance at an AC Milan home match at the famous San Siro Stadium in Milan.
Come to the Boomerang Partners booth, complete simple tasks, get chips, and participate in the gift auction. Extra pleasant surprises are possible. Read the full terms and conditions on the Boomerang Partners website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
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